O2, the UK’s best network for mobile coverage* and long-term partner of England Rugby, has renamed The O2 to The Rose2 and taken over three O2 Academy venues to congratulate the huge success of the Red Roses following their historic Women’s Rugby World Cup 2025 victory against Canada.
Imagery of The Rose2’s logo alongside the Red Roses seeing the sign for the first time can be found here.
The Red Roses’ historic victory crowns them world champions for the third time, firmly cementing their legacy in sporting history. To mark this extraordinary achievement, The O2, renowned as the world’s most popular live entertainment, leisure, and retail destination, has unveiled the Rose2 logo in honour of the team’s new status as national icons. The tribute will be visible to guests attending Lady Gaga’s upcoming show, an artist globally celebrated for her dedication to empowering women and championing their success, making the moment especially poignant.
The support demonstrates O2’s long standing commitment to growing the women’s game, highlighted by its industry-leading parity pledge that provides equal funding to both the men’s and women’s England Rugby teams. This gesture marks the culmination of a series of initiatives by O2 to celebrate the Red Roses’ winning the Women’s Rugby World Cup 2025. The brand recently unveiled a new social-led advert featuring Chloe Kelly, wrapped the winners’ bus for the players to travel to the victory celebration event and launched a bespoke Red Roses rugby shirt in collaboration with sustainable British designer, Panna.Reworks worn by the Red Roses during the celebration parade.
Gareth Griffiths, Director of Partnerships and Sponsorship at Virgin Media O2 said: ”The Red Roses have captivated the nation with their performances, and their incredible victory is a moment of sporting history we are immensely proud to celebrate with them. Changing the name of the world’s number one entertainment venue The O2 to The Rose2 is our way of honouring their hard work, dedication, and the inspiration they’ve given to millions. It’s a powerful symbol for our commitment to the team and to the growth of women’s rugby.”
Steve Sayer, Senior Vice President & General Manager at The O2 said: “We’re so proud to be honouring the victorious Red Roses alongside our naming rights partner O2, by transforming The O2 into The Rose2. It’s been an incredible summer for the team leading up to today’s win, and we’re thrilled to be a part of the celebrations.”
Zoe Aldcroft, Captain of Red Roses said: “Seeing The O2 become The Rose2 gave me goosebumps. It’s a bold tribute to everything we’ve worked so hard for; not just on the pitch, but in pushing for greater recognition of women’s rugby. This summer has been a landmark moment for women’s sport, and we’re proud to be part of a movement that’s inspiring a new generation and putting women’s rugby front and centre.”
Through its partnership with Academy Music Group, the congratulations extend from London to Oxford, with updated signage celebrating the win also appearing at O2 Academy Brixton, O2 Academy Oxford and O2 Shepherd’s Bush Empire.
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