Priority from O2 Offers Brits FREE Festive Family Portraits by Celebrity Photographer Josh Shinner

This Christmas, O2 is giving families around the UK the chance to get a FREE family portrait captured by celebrity photographer Josh Shinner – known for famous portraits of TRH The Prince & Princess of Wales, Florence Pugh, Andrew Scott and more
New research by Priority from O2 shows that 40%* of Brits have sent a Christmas card with a family photo – and more than 7 million** of us (13% of the population) do so every year
The family photoshoots are one of the brand new, once-in-a-lifetime rewards available via Priority, which is giving away thousands of shared experiences this Christmas to members
O2 and Virgin Media broadband customers can visit the Priority app now to enter the ballot for free – families on other networks can visit www.o2priorityportraits.co.uk
To celebrate the launch, Priority organised an exclusive portrait session for The Gill Family – aka JB from JLS, Chloe, Ace and Chiara Gill – ahead of Christmas. Access images for press use HERE

(Picture Caption: The Gill Family partner with Priority from O2 to star in a family portrait by celebrity photographer, Josh Shinner: www.o2priorityportraits.co.uk)

London – 10 November 2025 – Priority from O2 – the award-winning reward programme available for free to all O2 and Virgin Media broadband customers – has unveiled new research showing that 40% of Brits have sent a Christmas card featuring a family photo, and more than seven million of us (13% of the population) are doing so every year. In response, O2 is rewarding Brits with another brand new, once-in-a-lifetime experience this festive season: the chance to have their own family portrait taken by world-renowned celebrity photographer, Josh Shinner.

Josh Shinner is celebrated for his authentic portraiture in the fashion and lifestyle worlds. Beyond his high-profile commercial and client work – including frequent collaborations with celebrities, such as Florence Pugh, TRH The Prince & Princess of Wales and Andrew Scott – Shinner’s personal projects often incorporate unique hand-collaged elements, with some of his prints even having been acquired by the National Portrait Gallery.

As part of the Priority Christmas portrait experience, Shinner will visit three locations around the UK – Glasgow, Manchester and London – to capture a selection of families this December and give them a memory to last a lifetime.

Josh Shinner commented on the partnership: “It’s amazing to learn just how many people want those big family moments capturing but don’t get around to it. Christmas is the perfect time to remedy this and finally take that family picture, which is why I’m so excited to partner with Priority from O2 to offer people a truly special experience: the chance to get everyone in the frame together for a beautiful, lasting portrait.”

The new research from O2 also reveals that 41% of Brits say they do not get to spend enough time with family at Christmas.

Lisa Johnstone, Director, Priority, Loyalty & Reward at Virgin Media O2, added: “Priority is our way of saying thanks for being with us and this festive season, we want to help our customers make the most of life. Our research shows 40% of people prefer experiences over physical gifts at Christmas — rising to 55% for Millennials and 53% for Gen Z. That’s why we’re rewarding customers with access to thousands of exclusive, nationwide experiences — including a once-in-a-lifetime family photoshoot with Josh Shinner — with something new dropping every single week, including money-can’t buy prizes and everyday value from brands our customers love.”

Priority members can register their interest in the once-in-a-lifetime family portrait experience on the Priority app right now. Families on other mobile or broadband networks can visit www.o2priorityportraits.co.uk to do the same.

The reward will be made available via a ballot, opening for entries on Monday 10 November 2025 and closing on 24 November 2025, with successful applicants being drawn at random. The Priority photoshoot experience will then visit the following cities on the below dates in 2025: