Virgin Media O2 opens new experiential store at Westfield White City

• Virgin Media O2 has opened a brand new experiential store at Westfield White City, offering access to the latest in mobile, broadband, gaming and connected tech. 
• The store features interactive discovery zones, expert support and sustainability-focused design. 
• The store also serves as a National Databank hub, supporting local communities experiencing data poverty with access to free mobile data from O2. 

London, 22 May 2026 – Virgin Media O2 has today opened a new store at Westfield White City, bringing together the best in mobile, broadband and connected technology in one immersive retail destination. 

The new store, located on the first floor of Westfield Shopping Centre in White City, demonstrates the operator’s continued commitment to investing in its stores and UK high streets. Spanning more than 3,860sqft, the space has been designed to showcase the very best of Virgin Media O2’s products and services in an engaging, hands-on environment while placing the customer front and centre of the in-store experience. 

To celebrate the launch, customers visiting the new store will be able to take part in a scavenger hunt designed to showcase the latest technology and experiences across the discovery zones. Visitors who complete the hunt can redeem their entry at a custom-designed vending machine packed with more than 500 prizes, including Chilly’s bottles, Lindor chocolate bars, Virgin Experience Days vouchers, Treatwell vouchers, Tastecard memberships and Disney+ subscription vouchers. 

Customers can also take part in a quiz within the Virgin Media zone for the chance to win one of two exclusive Disney+ bundles. 

Providing brilliant customer service sits at the heart of this approach, with dedicated in-store advisors on hand focused solely on supporting new and current customers when they visit. These specialists can support with a wide range of queries, from billing and account support to assisting vulnerable customers or those facing more complex situations.  

This forms part of the company’s broader commitment to delivering more personalised, accessible support, ensuring customers can get the help they need quickly, at a time and place that works best for them. 

The shop is divided into discovery zones across an open-plan layout, giving customers the chance to test out Virgin Media O2’s latest products as well as popular gaming and entertainment tech, with expert tech advisers on hand to answer any questions. 

The discovery zones for customers to enjoy include: 

• Gamer’s Paradise: Following the success of Virgin Media Gamepad located in The O2, which is visited by tens of thousands of visitors each year, store guests can try out the latest in gaming and new consoles.  
• Priority from O2: Discover Virgin Media O2’s customer reward programme, Priority, available to all customers, offering average savings of £500 per year. Members can enjoy a wide range of rewards, including accessing gig tickets exclusively 48 hours before general sale.  
• TV and broadband zone: Visitors can witness Virgin Media O2’s ultrafast broadband and TV services in action, with the zone showcasing seamless streaming, on-demand entertainment and the power of gigabit connectivity in the home.  
• Meta zone: Experience the latest from Meta, including immersive virtual reality and smart technology, all powered by Virgin Media’s ultrafast broadband demonstrating how connectivity enhances next-generation digital experiences.  

The store also aims to make it easier for consumers to recycle their old or unwanted devices, helping the company to reach its wider sustainability targets. Electronics, including old mobiles, earphones, wearable tech and cables, can all be dropped off and recycled. 

Will Houldsworth, Director of Retail, Virgin Media O2 said: “Opening this new flagship store at Westfield White City is a hugely exciting moment for Virgin Media O2. Westfield is one of the UK’s premier shopping destinations, making it the perfect place for us to create a space where customers can discover, experience and get hands-on with the latest technology. 

“This store represents the future of retail for Virgin Media O2 – combining immersive experiences with brilliant customer service and expert support. As we continue investing in our stores across the UK, we remain focused on creating spaces that better serve our customers and local communities.” 

As part of Virgin Media O2’s commitment to supporting the local community, the store also joins more than 300 others as a National Databank hub, where people experiencing data poverty can get a free O2 SIM with 25GB of monthly data, plus texts and calls for 12 months to stay connected. 

Virgin Media O2 adopted a sustainable approach when designing and constructing the store, incorporating recycled and responsibly sourced materials while prioritising energy efficiency through smart LED lighting and low energy screens.  

The store is located on the first floor of Westfield Shopping Centre, London, W12 7GB. 

ENDS