Priority from O2 is holding a charity auction with exclusive items and experiences in 3 flagship O2 stores in London, Leeds and Manchester this Pride season.
From today until Monday 3 August, anyone – whether a Priority member or not, can place a bid in-store or online, on Heartstopper props and costumes including iconic props and costumes from the award-winning Netflix show, such as Nick’s Carhartt coat and Charlie’s jumper from the Paris episodes. This gives fans of the show a unique opportunity to own a piece of Heartstopper history, whilst helping to support LGBTQ+ charities nationwide.
The auction, designed with inclusivity at its core will help raise money for community-led charities which were selected by Virgin Media O2 employees. The chosen organisations address a wide range of challenges facing LGBTQ+ communities today, including youth homelessness, mental health, sexual health, family life and community belonging.
Lisa Johnstone, Director of Priority, Loyalty & Rewards at Virgin Media O2, said: “This Pride Month, Priority is launching an online charity auction open to everyone, giving fans the opportunity to own a piece of Heartstopper history. For the full experience, our London, Leeds, and Manchester flagship stores are being transformed into immersive spaces featuring a recreation of Charlie’s bedroom. Every bid placed will directly support our charity partners, making a real, lasting impact for LGBTQ+ communities.”
The chosen charities the auction is supporting, include:
- Proud 2B parents
Supports LGBTQ+ parents, prospective parents and families by helping to navigate parenthood and family life, while creating supportive and visible communities for queer families. - akt
Helps LGBTQ+ young people facing homelessness or unsafe living situations. - Terrence Higgins Trust
The UK’s leading HIV and sexual health charity working to end HIV stigma, improve sexual health education and provide support services for LGBTQ+ communities across the UK. - MindOut
A mental health service run by and for LGBTQ+ people supporting mental health, tackling isolation and providing safe spaces and advocacy for people who may otherwise struggle to access appropriate support.
Fans can visit O2 stores in London (Oxford Street), Leeds (White Rose Centre) and Manchester (Market Street) to see selected items in person and place bids or take part online here.
Heartstopper Forever is set to release on 17 July, only on Netflix.
Priority members can also enjoy exclusive Heartstopper rewards and experiences via the Priority app, including:
- Win a pair of tickets to an exclusive screening of Heartstopper Forever: Catch early screenings in London, Glasgow, Manchester, Leeds, and Brighton (15 – 28 June).
- Heartstopper: Forever fan giveaway in O2 stores: 150 copies of Alice Oseman’s final book in the series, available to claim from O2 stores in Manchester, Leeds or London (17 July – 3 August).
- The chance to win a £2,000 trainline voucher: In Heartstopper Forever Nick and Charlie consider the challenges of long-distance relationships. As such, Priority is helping connect members to their favourite people, no matter the distance (4 June – 3 August).
ENDS
About Priority from O2
In 2025 alone, Priority gave members access to more than 8 million rewards, 1 million free events and experiences, and 48-hour presale access to some of the UK’s biggest live events. Across live entertainment, music, sport and gaming, Priority sold over 1.7 million tickets and helped members save £33 million during the year.
press enquiries
press enquiries