Comes as Virgin Media installs its one millionth V6 customer only a year after launch
Starting today Virgin Media is offering existing Virgin TV customers a free upgrade to its V6 box, giving them access to the very best connected entertainment experience alongside ultrafast broadband.
In what is one of the largest customer upgrade programmes ever carried out in the UK, Virgin Media is accelerating the rollout of its best-ever box and will end the year with the majority of its TV customers using the next-generation, 4K-ready V6.
The upgrade programme comes as Virgin Media installs its millionth V6 box TV customer; just over one year since it was first launched.
Customers who take a TV and broadband bundle will be able to upgrade their older set-top box for Virgin TV’s smallest, smartest and fastest V6 box at no additional cost and with no re-contract requirements.
Eligible customers will be contacted in the coming weeks with details of how they can request their V6 box. The vast majority will be able to self-install avoiding the need for an engineer visit.
Growing Virgin TV
Since the launch of the Virgin TV V6 box in December 2016, and investment in a variety of exclusive programming, Virgin Media has continued to grow its TV subscriber base and has seen increased satisfaction from customers with the V6.
Approximately one in four Virgin TV customers already have the latest box.
V6 box customers do more
The V6 box is half the size of the previous TiVo box with 10 times the power and allows people to record six programmes while watching a seventh recording or stream. Virgin TV V6 boxes support 4K Ultra-High Definition (UHD) TV with Netflix and YouTube already available in 4K.
These new features, alongside a slick and smooth interface, allow Virgin TV customers to do more. V6 box customers spend, on average, 2 hours longer watching TV each week and are more than twice as likely to watch a Box Set and record twice as many programmes as customers using a TiVo box. V6 customers are also three times as likely to launch Netflix and twice as likely to launch iPlayer.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media said:
> We believe that our finest kit shouldn’t just be for new customers. So today we’re kicking off one of the largest existing customer upgrade programmes ever seen in the UK, accelerating the rollout of our best ever set-top box.
Our customers tell us how much they love using the V6 box and watch more TV when they have one. As a central entertainment hub, fired by our superior ultrafast broadband, the V6 is built for apps and the best on-demand TV experience – whether it’s iPlayer, Netflix or thousands of Box Sets.
Rightfully, our customers expect the best, and with top-notch TV to lightning-fast broadband, that’s exactly what they are getting.
Virgin Media continues to build on its vast selection of Exclusives with nine box sets now available on-demand for Virgin TV Full House customers – ranging from comedy horror series, Ash vs Evil Dead to Good Behavior starring Michelle Dockery. Working in partnership with parent company, Liberty Global, Virgin Media will also release new original programming in 2018, with more details to be announced soon.
This top-notch combination of innovative TV technology, incredible programming and the best ultrafast broadband- with speeds of up to 300Mbps for consumers and 350Mbps for small businesses – will mean Virgin TV customers are well equipped to enjoy connected entertainment all around their homes.
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About Virgin Media
Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.
Our dedicated, ultrafast network delivers the fastest widely-available broadband speeds to homes and businesses and we’re expanding this through our Project Lightning programme, which will extend our network to 17 million premises.
Our interactive Virgin TV service brings live TV, thousands of hours of on-demand programming and the best apps and games to customers through a set-top box, as well as on-the-go through tablets and smartphones.
Virgin Mobile launched the world’s first virtual mobile network and offers fantastic value and innovative services with 4G connectivity. We are also one of the largest fixed-line home phone providers in the UK and Ireland.
Through Virgin Media Business we support entrepreneurs, businesses and the public sector, delivering the fastest widely available broadband speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company. Liberty Global serves 25 million customers with fixed-line services and 10.1 million mobile subscribers through operations in more than 30 countries across Europe, Latin America and the Caribbean.
For all Virgin Media press enquiries please contact;
press@virginmedia.co.uk / 0333 000 2900 @VirginMediaCorp
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