Virgin TV is kicking off 2018 in style with a spectacular new campaign celebrating the incredible variety of programming on its most advanced set-top box, the Virgin TV V6.
The campaign, created by BBH London, features popular characters inspired by some of the hottest shows enjoyed on Virgin TV coming together and dancing inside a V6 box.
Airing on New Year’s Day, the fast-paced 60” spot sees Chase, Skye and Marshall from kids’ favourite ‘Paw Patrol’ and characters based on other hit TV shows moving to the beat of Missy Elliott’s track ‘We Run This’.
The film also includes a cameo from Virgin Media’s brand ambassador, Usain Bolt, and nods to the company’s sponsorship of Southampton FC and its first-class football offering where customers can watch all the matches shown on Sky Sports and BT Sport in one package.
The multi-million pound campaign will run across TV, social, online, print and OOH.
Kerris Bright, Chief Marketing Officer at Virgin Media, said:
> We’ve brought to life the irresistible entertainment that’s waiting to be watched on the incredible next-generation Virgin TV V6 box.
Whether it’s watching prime-time entertainment with the family, catching up on nail biting drama or binging on a Netflix box-set in 4K, our V6 box offers the best way to watch the best TV.
It’s perfectly summed up by our ‘Delivering Awesome’ tagline where we’re brilliantly bringing together amazing TV shows with our lightning-fast broadband to give our customers the UK’s leading connected entertainment experience.
The best way to watch the best TV
Launched in November 2016, the V6 is Virgin TV’s fastest, smartest and smallest set-top box. It is 4K-ready and can record six programmes at once, while streaming or downloading a seventh, and lets customers enjoy multi-screen viewing around the home.
The V6 is also made for binge-worthy box sets, with lightning-fast access to Netflix, and the ability to simply search for a series or programme thanks to the intuitive TV guide and smart search function.
Ian Heartfield, Executive Creative Director at BBH, commented:
> We’ve brought to life the fact that Virgin Media has all the entertainment in one place, in a big, feel-good, fast-paced, Fredrik Bond visual feast.
View the advert here: https://youtu.be/oHTklC-eM-0.
ENDS
Notes to editors:
Creative Credits:
Client name and title:
Kerris Bright, Chief Marketing Officer
Lloyd Page, Director of Brand Communications
Amy Gilbert, Head of Advertising
Sophie Buxton, Senior Campaign Manager
Will Coltman, Advertising Manager
BBH Creative Team: Sara Watson and Pablo Gonzalez de la Pena
BBH Creative Director: Ian Heartfield and Hamish Pinnell
BBH Strategist: Ed Kurland
BBH Strategy Director: Elle Graham-Dixon
BBH Business Lead: Zoe Eagle
BBH Account Director: Emma Johnston-Donne
BBH Account Manager: Jazz Powell
Film Credits:
BBH Producer: Charlie Dodd
BBH Assistant Producer: Nnena Nwakodo
Production Company: Sonny
Director: Fredrik Bond
Executive Producer: Helen Kenny
Producer: Alicia Richards
DoP: Marcel Zyskind
Post Production: The Mill
Editor/Editing House: Marshall Street Editors
Sound: 750mph
Choreographer: Aaron Sillis
Print Credits:
BBH Producer: Sarah Knight
BBH Assistant Producer: Mercedes Januszczak
Photographer: Finlay Mackay
Social credits:
Account Director: Brooke Hannan
Account Manager: Jazz Powell
Head of BBH Live: Ben Shaw
Creatives: Sara Watson and Jennifer Ashton
Creative Director: Hamish Pinnell
Lead Digital Designer: June Frangue
About Virgin Media
Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline.
Our dedicated, ultrafast network delivers the fastest widely-available broadband speeds to homes and businesses and we’re expanding this through our Project Lightning programme, which will extend our network to 17 million premises.
Our interactive Virgin TV service brings live TV, thousands of hours of on-demand programming and the best apps and games to customers through a set-top box, as well as on-the-go through tablets and smartphones.
Virgin Mobile launched the world’s first virtual mobile network and offers fantastic value and innovative services with 4G connectivity. We are also one of the largest fixed-line home phone providers in the UK and Ireland.
Through Virgin Media Business we support entrepreneurs, businesses and the public sector, delivering the fastest widely available broadband speeds and tailor-made services.
Virgin Media is part of Liberty Global, the world’s largest international TV and broadband company. Liberty Global serves 25 million customers with fixed-line services and 10.1 million mobile subscribers through operations in more than 30 countries across Europe, Latin America and the Caribbean.
For all Virgin Media press enquiries please contact;
simon.feldman@virginmedia.co.uk / 0333 000 2900 @VirginMediaCorp
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