External mentors, many of which are themselves entrepreneurs, helped the finalists prepare their pitches. Alongside them, experts from across Telefónica joined us as “gurus” in different fields to help the projects nail their proposition and presentation.
The keys for the academy were handed over just last week, so having the projects here is its first real opportunity to give it – and the community it creates – a road test.
Everyone's been amazed, not only by the unique look and feel of the academy, but also by the speed of transformation. Just a month ago the academy was a vast, empty space. Today, however, the energy was incredible and the finalists are understandably excited about the possibility of setting up shop here.
Tomorrow, the projects will start pitching in front of an independent panel of nine successful entrepreneurs and industry experts. We wish them the best of luck. We’re tweeting with #wayraweek if you want to follow the action.
Here are the finalist teams – we'll be adding project profiles for each team in the next few days, click the picture to view available ones: