LONDON, Leaders across the public and private sectors increasingly believe female character traits are essential to corporate success, according to a powerful new report released by O2 today.
The findings predict that businesses with a female touch will survive and thrive in an economic era that relies heavily on collaboration, communication and teamwork ‘ all attributes associated more with female captains of industry.
The report, authored by The Future Laboratory, and based on expert interviews, cutting-edge case studies, and quantitative research from 500 senior executives, reveals that the recent economic recession forced a turning point in the way public and private enterprises operate that will profoundly alter organisational strategy over the next decade.
In addition, it forecasts that ethical and customer focused credentials will increasingly outweigh environmental image and the ability to harness emerging technologies will be key in deciding which organisations survive and thrive in the future.
According to the report’s authors, in contrast to the profit-centred business models of old, changes are being driven by a major shift towards ensuring long-term security and sustainable growth over short term financial gain.
Key findings include:
The impact of the recession:
The research shows that British organisations have learnt from the hard lessons of the economic recession:
The report reveals four big changes in the way that organisations will operate post-recession:
Feminine touch for success
Ethical rather than environmentally friendly
In touch with the public
Ben Dowd, O2 Business Sales Director, said: ‘Our priority is to understand and respond to the challenges facing our customers. This report reveals a new emerging breed of British organisation, which has a radically different way of operating.
‘A third of our board are women and this has no doubt played a significant role in how we have weathered the recession. It’s really exciting to see the ways in which large organisations are harnessing changes in technology, workforce dynamics and social trends to not only survive but thrive in the future.’
Tom Savigar, Strategy and Insight Director at The Future Laboratory, said: ‘This report shows that big organisations are increasingly vulnerable to sudden change but many are starting to reflect and realign themselves for this new decade ‘ a decade that is set to be turbulent, challenging and rewarding for some. The context will spur the rise of Nimble Giants; large organisations that are harnessing change in order to thrive in the 2010s.’
For further information on the report and interviews, please contact Katie Gosden or Laura Hegarty at Blue Rubicon on 020 7060 2700 or O2@bluerubicon.com