Bringing digital to life for Bluewater customers

We’ve announced an innovative three-year deal to deliver a range of unique digital and physical experiences to Bluewater’s guests, further enhancing one of Europe’s leading retail, leisure and events destination and cementing our position as a customer experience focused company.

The deal is the first of its kind in the UK and provides guests with:

Complimentary O2 Wifi access throughout Bluewater open to all customers regardless of network provider, with a one-off hassle-free registration process for new sign ups.

A co-branded O2/Bluewater mobile web interface where guests can view the latest offers from Bluewater’s retailers and restaurants, plan their visit using the interactive store guide and access a wide range of unique O2 digital services and experiences.

Implementation of bespoke Priority Moments for O2 customers, in partnership with Bluewater’s retailers and restaurants.

O2 Angels will make regular appearances at Bluewater as part of our commitment to creating surprising and memorable experiences exclusively for our customers. O2 Angels will select Bluewater guests to receive ‘random acts of kindness’, such as complimentary coffee or Bluewater gift cards.

In addition to the customer-focused benefits, we’ll work with Bluewater to target ‘opted in’ customers with specific marketing offers and forthcoming events.

Gary Booker, General Manager for Consumer, commented: “Bluewater is the perfect destination to bring our range of integrated digital services and experiences to O2 customers and non-O2 customers alike.

“The mobile phone is fast becoming the new ‘personal shopper’ for customers, with many taking advantage of free wifi to stay connected to their friends and family, compare prices online or to get a second opinion on an outfit via social media.

“With Priority Moments, we’re bringing the benefits of the UK’s largest digital loyalty programme in the form of exclusive discounts and promotions to O2 customers while shopping at Bluewater. This is a landmark opportunity to show the power of a leading retail and leisure destination using O2’s expertise to make the possibilities of technology open to customers.”