O2 today announces that all UK Centre of Excellence partners have extended their exclusive relationship with the network for a further three years. The communications company also recently handed over a further 100,000 directly acquired customers to partners to manage.
All existing O2 Centre of Excellence partners have recommitted from the original programme with a further two, 80/20 and Dick Flemming, who have joined in the last quarter.
As Centre of Excellence members all partners will continue to benefit from O2’s leading sales, marketing and customer service support.
As experts in delivering the latest O2 business solutions, these partners also have the ability to work with customers of all sizes across both Enterprise and larger business. They have significant experience in providing customised solutions that are based both on individual business requirements and increasing company productivity.
The O2 Centre of Excellence programme is open to all partners but sets demanding qualifying criteria including excellent customer service and a true focus on delivering leading-edge mobile solutions within the business market.
David Plumb, Head of SME Sales at Telefonica O2 UK, comments: ‘We are delighted all our closest Partners have chosen to extend their special relationship with O2. These partners continue to set the benchmark for excellence in the UK and continue to have access to increased investment from O2.
‘At O2 we recognise the need to work closely with our partners is key to success. We are dedicated to evolving the Centre of Excellence program, ensuring we involve all our partners in this process through an open dialogue. We believe it is only through these true partnerships that our channel solutions will succeed.’
Last month O2 gave a further boost to its partners by passing 100,000 directly acquired customers over to them. This is the second time the communications company has done this in the last year and follows the great results of the first tranche.
Plumb added, ‘Our partners have demonstrated their commitment to building customer trust and loyalty, providing superb management and delivering single digit annualised churn. In fact recently we’ve started to celebrate a growing number of partners in the sub 5% annualised churn club. By handing these additional customers over to our partners I believe it demonstrates how much we believe in the partner channel and want to make these partners even more successful.’
Britt Megahey, Managing Director of Barclays Communications, said: ‘We are delighted to re-contract with O2 and welcome the additional customers. This shows partnering at its best whereby they trust their best partners to manage their best customers. As a partner with consistent single digit churn O2 can rest assured these customers are in safe hands.’
Welcomm Communications Ltd chose to extend their commitment to O2 following a highly successful initial 3 years. Managing Director, Aiden Piper, said: ‘We are very pleased at the extension to our Centre of Excellence contract as this further cements the long-term relationship we have with O2. The additional customers and MPN’s we are acquiring again is a reflection of the relationship we have with O2 and the network appreciating that we are better placed to look after these customers, develop the products and services and add value to both our businesses and our customers.’
For Uplands Ltd, a commitment to delivering the very best standards of service has resulted in single figure churn and a solid, loyal customer base. Paul Hooper, Managing Director, commented on the decision to extend their contract with O2: ‘The CoE programme aims to deliver real incremental value to Uplands, O2 and Customers and it makes sense to build on this success in order to continue to win in a very competitive and challenging market.’