Following its successful summer launch, O2 is extending its Priority Moments service to include a special seasonal selection of money saving deals and experiences from a raft of new partners. These additions to its location-based offers service are set to deliver a Christmas to remember for O2’s 22 million customers.

The news will bring much needed festive cheer to millions of shoppers by providing them with an exclusive range of offers and experiences from a number of UK leading retail brands. Taken together, they can give O2 customers a £75* spending power boost in the run up to Christmas with some of the most popular high street stores. This is in addition to the existing Priority Moments money saving deals and enhanced everyday experiences that customers can currently benefit from.

The Priority Moments Christmas campaign will also deliver a much needed boost to high streets around the Country by encouraging shoppers to take advantage of a wide range of great offers at popular destinations whilst they are shopping including:

‘ £15 gift card at House of Fraser with £40 spend
‘ £5 voucher for every £20 spent at HMV
‘ Free pack of Christmas cards at BHS
‘ Free hot drink and mince pie at Cafe Rouge, Strada and Bella Italia
‘ 10% off all toys at Argos
‘ 25% off everything at New Look
‘ 50% off selected designer fragrances at The Fragrance Shop

This round of Christmas offers marks the latest phase in the successful development of Priority Moments. Following its launch in July 2011, O2 has continued to evolve the experience with a recent upgrade to the Priority Moments mobile service. New features include the ability to filter moments by category and an upgraded search function that lets customers search for offers by any location, rather than being restricted to just their current area. The new features also allow customers to access online offers in addition to the location based offers.

O2 Marketing and Consumer Director, Sally Cowdry said: ‘With this latest selection of offers and experiences we’re doing our bit to help our customers make the most of the festive season. We’ve worked hard since our launch to sign up even more of the country’s best loved and respected brands. Based on the long-term partnerships we’ve developed, we’re able to offer our customers a great choice in terms of exclusive deals and experiences.’

Launching on 2nd November, the Christmas Priority Moments activity will be supported by a multi-million pound marketing campaign to raise awareness via TV, outdoor advertising and print adverts in national, regional and consumer press for four weeks.

Priority Moments is available as a free application to download for iPhone and Android customers, but it’s not just for smartphones, any O2 customer with a WAP-enabled device can use the service via a mobile website. Offers are delivered by location, making it quick and easy for customers to find offers and experiences that will benefit them. Customers simply show the offer on the screen of their handset in order to redeem it

Journalists can contact the Virgin Media O2 press office on: 01753 565656
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