O2 today launches its latest integrated campaign designed to show the nation how it can get the latest tech at great prices.
Based on the insight that we’re all struggling to get on with our lives at present, with inertia and a feeling of ground-hog day, O2 is offering low prices on the latest tech to help people get the best from life as the nation begins to think about lockdown lifting.
To bring these new offerings to life, the TV advert shines a light on how O2 can help every one of us. We see an average man on an average street, looking out his window and seeing the only thing that’s really going on right now: deliveries. But with each delivery comes a little blue robot, eager to move in with the lucky new owner.
After seeing a few of these deliveries our protagonist cottons on and realises he’s missing out, so he orders his own O2 phone, and with it comes his very own Bubl – the ever-helpful robot who is a literal embodiment of the O2 brand. The advert ends with the viewer seeing the start of a blossoming relationship with Bubl as they take on the challenges the world throws at them together.
The advert first airs on 23rd February, with key spots at the weekend during the Six Nations Italy V Ireland game, Saturday Night Takeaway and The Voice.
With its third outing for Bubl, the campaign also focuses on continuing to build affinity with the ever-helpful robot. Taking to TikTok with a Branded Effect AR Lens, from next month O2 will allow users to bring Bubl into their home, just as consumers will see in the TVC. Users will then be able to create their own secret handshake with Bubl, tapping into one of the latest TikTok trends whilst also continuing to build brand awareness and consumer engagement with the new friendly face of O2.
O2 has also launched a full-length version of the song from its advertising campaign. The song from English producer and composer Wilma Archer, and American rapper, Vritra and will be released as limited edition vinyls.
Nina Bibby, CMO, O2 said:
“Beginning the year in lockdown has been difficult, and it’s impacted every part of all our lives. We’ve felt this along with everyone else, which is why we’ve focused on how we can help customers get the most of technology. We’re committed to putting customers first and we wanted to create offers and a campaign that helps them get the latest technology at great value – and not to miss out!”
As a major through the line campaign, other channels include TV, BVOD, OOH, Social, OLV, retail, PR and online – all designed to showcase the value customers get through O2.
For more information on O2’s latest offers please visit http://www.o2.co.uk/.
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