eBay Becomes More Active On Mobile – eBay launches on O2 Active

From today users of O2 Active will be able to access eBay from the O2 Active portal, bringing together the UK’s most popular mobile entertainment portal with 6.4 million regular users and the world’s largest online marketplace.  This builds on the successful launch of eBay’s first mobile offering earlier this year on i-mode, where it has been one of the most popular sites for its 250,000 users.   The popular site will be accessed directly from the O2 Active portal allowing all O2 customers with a WAP capable phone and an eBay account immediate access to it.  O2 Active users will have the freedom to track their important sales and bids no matter where they are – from clothes to concert tickets.   Users will be able to view all of their familiar ‘My eBay’ features from virtually any handset, including ‘items I am watching’, ‘items I am bidding on’, ‘items I am selling’ and ‘items I have won’. As with eBay on i-mode, users will also be able to bid in real time for goods online from a selection of more than 13,000 categories just as from a PC and fixed internet connection.  Buying something on eBay through O2 Active it will be just as secure as it is through a PC.   Simon Dean, General Manager of Content, O2 says: “eBay is the latest in a growing list of well known brands who really appreciate the potential of converging their internet services with mobile.  Our experience with eBay on i-mode has shown us there is a really strong demand for it from our customers who really want to engage with these types of services.  O2 Active is the most successful WAP portal in the UK and we want to increase the eBay experience to as many of our customers as possible.”    Ian Jordan, Product Manager, eBay Mobile and Innovation said; “We’re very pleased to be working with O2 in raising the profile of eBay Mobile further, and look forwards to continuing our work together in order to further improve our user’s experience of the mobile internet.”   For more information log on to www.o2.co.uk or visit your local O2 shop. To locate your nearest store simply call 0800 22 44 77 or text STORE to 80202.