With the Premiership race heating up and England’s best ever hope of World Cup glory in the summer, football really couldn’t be bigger right now. And with O2’s new mobile chat show, Soccer Addicts, football fans can keep up-to-date with the beautiful game 24/7 and even have their say on all the latest football news and speculation in the run-up to the World Cup finals, such as who’s going to be in Sven’s starting eleven or who’s going to be in his bed! Uniting O2 soccer fans and their football heroes across the country in a mutual love of the beautiful game, Soccer Addicts is a pioneering sports talk show hosted via O2 mobile, allowing fans, celebs and sports stars to share their footy views all in the same show. Hosted by Neil ‘Razor’ Ruddock, former Liverpool and England centre-back, Soccer Addicts is a four minute weekly show which airs every Monday. Incorporating studio footage, location interviews and, most importantly, video, picture, and text contributions straight from the hands of O2 football fans*, you don’t need to be in a TV studio to get your pundit point across! In a service exclusive to O2 mobile customers and viewable by everyone online at www.soccer-addicts.co.uk, Soccer Addicts subscribers can interact on recent matches, players’ performances, club expectations and the latest footballing scandal by sending in video clips of their comments and opinions. Fans then have the chance to see their clips sitting alongside video comments from their sporting idols and TV presenters in the show. So if you think England should play Crouch upfront in the World Cup, send in your views and make your thoughts known to the nation. Neil Ruddock said, “We’re definitely a nation of Soccer Addicts and now that I’m no longer playing the game, I’m always a regular in the crowd on matchday! Football is deeply embedded in the nation’s culture and everyone has their own views, likes and dislikes about the beautiful game. With Soccer Addicts, we enable fans to vent these joys or frustrations through their mobile phone and include their texts and video clips within the show alongside views from some of the UK’s finest sporting idols. So wherever fans are or whatever they’re doing, they can use their mobile phone to come together to share their opinions and tap into the latest football knowledge and discussion.” James Parton, Head of Music, TV and Products for O2 UK, stated, “Soccer Addicts is a great addition to O2’s already extensive sports’ profile and continues our longstanding commitment to providing customers with the most up-to-date and exciting football content available.” Soccer Addicts creates a forum for fans, allowing casual fans, celebrities, and sports stars to interact in the same show, developing an audio-video mobile community of football fans. The new interactive audio-video format has been created by Buongiorno to exploit the audio and video capabilities of mobile technology. To get Soccer Addicts on your O2 phone text “ADDICTS” to 85500 or non-O2 customers can log onto www.soccer-addicts.co.uk to view the latest show and get up to speed with the hottest football debates in the country. The new interactive audio-video format has been developed and produced by Buongiorno Media Unit, the Group’s division dedicated to creating innovative multimedia format and global media properties**.