O2 customers can now pay for items in the Google Play store through direct carrier billing. This alternative payment method, known as Charge to Mobile, enables O2 customers to make purchases such as apps, films, TV, music, and electronic books and magazines from the Google Play Store and charge them direct to their monthly mobile phone bill, or take it out of their Pay & Go phone credit.
Charge to Mobile is a fast and seamless way for customers to pay for digital content, and is rapidly establishing itself as a popular method of payment for digital products and services, especially in environments like app stores. Proven to increase conversion by up to 400%, Charge to Mobile opens up a new payment channel for merchants, providing customers with a safe and easy payment method, removing the need for lengthy registrations, card numbers or PINs. Once registered on Google Play, customers can make quick purchases up to the value of £30 in a few seconds.
This alternative method of payment is growing rapidly, with over 100 merchants already using Charge to Mobile in the UK through O2 and over 10 million transactions having been made on O2 alone. O2 customers can already use the Charge to Mobile service across top brands such as Microsoft, Sony, Spotify and Facebook.
David Plumb, Director at Telefónica Digital UK, said: “This new service offers our Android customers a different method of payment, which is quick, safe and simple to use. The integration of Charge to Mobile into Google Play – the largest app store in the world – will be an integral step forward in making Charge to Mobile a customer favourite for mobile payment methods in the UK.”
 Taken from Microsoft app store results 2013: http://www.o2.co.uk/enterprise/our-thoughts/detail?title=O2andMicrosoftChargetoMobile