The ‘Wear the Rose with O2’ Skill for Alexa will launch ahead of the Quilter Internationals this autumn and feature exclusive content from Jonny Wilkinson, including his thoughts on the England squad, pre-match predictions and his post-match review. England Rugby fans can also keep up to speed with the latest from inside the England camp and listen to the latest England Rugby Podcast: O2 Inside Line, with host Vernon Kay.
As well as bringing fans closer to the action, there will also be an opportunity for supporters to explore Priority offers which include England Rugby shirts, match tickets and more. All they have to say is: ‘Alexa: Open Wear the Rose’.
The ‘Wear the Rose with O2’ Skill arrives following recent research revealing that one in ten households in Britain now have a digital home assistant with 48% of UK homes predicted to have a voice device by 2022 ¹. It will be trialled during the four upcoming Quilter Internationals with a view to developing it further ahead of the 2019 Six Nations and next summer’s Rugby World Cup in Japan.
Jonny Wilkinson said: “I’m really excited to be part of the brand new ‘Wear the Rose with O2’ Skill for Alexa, where I will be sharing my take on the Quilter Internationals for England Rugby fans. Whether they’ll be watching the games at Twickenham at home with family or out with friends, they can start their match day with a few thoughts from me straight into their living room.”
Gareth Griffiths, Head of Sponsorship, O2 said: “We are always looking for new, exciting and innovative ways to get fans behind England Rugby. The growth and increasing popularity of voice assistant technology will have a huge impact across all areas of sport so we’re delighted to be working with Jonny, bringing fans even more exclusive Wear the Rose content.”
Download the skill now from the Amazon Alexa Skills Store, and make sure you check back weekly for updated content throughout the series.