• London’s brand-new urban fashion outlet opens its doors at The O2 to the general public on 20th October
  • To celebrate the launch, O2 customers will have access 48 hours before anyone else
  • Customers will also receive one-off offers from top brands including Cath Kidston, Dune, GANT and G-STAR

The world’s most popular music and entertainment venue – The O2 – is launching its own outlet shopping experience when ICON Outlet opens later this week.

To mark its launch, O2 will be offering customers an exclusive first look from 10 am on 18th October, 48 hours before the general public.

The development maximises the previously unused space at The O2 and will offer premium shopping alongside world class entertainment, bars and restaurants – all under one roof – making the venue an unrivalled destination for both live music & entertainment and fashion & retail. Future expansion of The O2 will also see the addition of a further 8 cinema screens, taking the total to 19, and the opening of an Oxygen Freejumping trampoline park.

O2 customers will be able to explore the full venue and a variety of premium brands on offer at accessible outlet prices, showcasing the Best of British, Global fashion, Beauty and accessories, Sports and lifestyle and Urban dining.

Through Priority, O2 customers, alongside up to three of their friends, will not only have exclusive access to ICON Outlet 48 hours before it opens to the general public, but they will also have the pick of a fantastic array of special offers. Priority is dedicated to giving O2 customers exclusive perks, prizes and surprises and the launch of ICON Outlet is no exception, with offers available from top brands including Cath Kidston, Dune, GANT, G-STAR and many more.

Nina Bibby, CMO, O2 said:

“We’re committed to giving our customers more; be that through our exclusive Priority offers, our involvement with leading venues such as The O2 and O2 Academy venues, or with our sponsorship of the England Rugby team. ICON Outlet completes the full entertainment offering at The O2, and we couldn’t let the moment pass without giving our customers the first chance to experience the newest premium shopping venue. We really hope that they are as impressed with the space as we are.”

Recently announced stores include Cheaney Shoes, Hobbs, Phase Eight, Cath Kidston, G-STAR Raw, Tateossian, Gap, The Cosmetics Company Store, Lindt, Rolling Luggage, and The Body Shop.  They will join Hackett, Ted Baker, Guess, Gant, Crew Clothing, Jack Wills,  Aspinal of London, Levi’s, Pepe Jeans, Clarks, Skechers and others in making their debut at the iconic venue.

ICON Outlet is just 15 minutes from central London and served by the Jubilee Line, MBNA Thames Clippers and the Emirates Air Line. The highly accessible shopping destination is predicted to be the capital’s next premium shopping hub as it launches its first stage of the development ahead of the countdown to Christmas.

For the full list of Priority offers during the first 48 hours from 10 am on 18th October, visit: http://priority.o2.co.uk/

For more information on ICON Outlet, visit: www.iconattheo2.co.uk

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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