iPhone on Sale This Friday Night at Apple, O2 and Carphone Warehouse Retail Stores in the UK

LONDON—November 6, 2007—Apple’s revolutionary iPhone will go on sale this Friday, November 9 at 6:02 p.m. at Apple, O2 and Carphone Warehouse retail and online stores. iPhones will be available at more than 1300 Apple, O2 and Carphone Warehouse retail locations across the UK, giving customers their first chance to get their hands on this revolutionary new product. iPhone combines three devices into one—a mobile phone, a widescreen iPod, and a breakthrough Internet device—all based on Apple’s revolutionary multi-touch interface and pioneering software that allows users to control iPhone with just a tap, flick or pinch of their fingers. “We can’t wait for our customers to get their hands on the iPhone this Friday night,” said Ron Johnson, Apple’s senior vice president of Retail. “Every Apple retail store will offer support for iPhone at the legendary Genius Bar, and beginning Saturday morning you can learn how to get the most out of your new iPhone by attending a free workshop or scheduling a personal training session through our popular One-to-One program.” “O2 stores are fully geared up for what will be the year’s biggest product launch,” said Mark Stansfeld, O2’s sales director. “We’ve hired and trained hundreds of new iPhone specialists who will be in all 450 O2 stores giving live demos and showing customers how to get the most out of their iPhone.” iPhone users in the UK will be able to activate their new iPhones using Apple’s popular iTunes software running on a PC or Mac computer in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated. Activating iPhone takes only minutes as iTunes guides the user through simple steps to choose their tariff and activate their iPhone. Once iPhone is activated, users can then easily sync all of their phone numbers and other contact information, calendars, email accounts, web browser bookmarks, music, photos, podcasts and TV shows just like they do when they sync their iPods with iTunes. Pricing & Availability
iPhone will be sold exclusively in the UK through Apple, O2 and Carphone Warehouse’s retail and online stores for £269 (inc VAT) with 8GB of storage and will work with either a PC or Mac. All Apple, O2 and Carphone Warehouse retail locations will allow customers to purchase up to two iPhones per person on a first come, first served basis. iPhone requires a new 18-month contract with O2. Three iPhone tariffs will be available from O2 starting at £35, which all include free unlimited usage of the O2 mobile data network, and in a market first, free unlimited use of The Cloud, the UK’s largest single public Wi-Fi network, covering over 7,500 cafes, restaurants, airport lounges, pubs and other locations across the UK. In another market first, O2’s iPhone data tariff will be truly unlimited with no fair usage cap.* iPhone activation will require an Internet connection; an iTunes Store account or a major credit card; the latest version of iTunes available at www.itunes.com and a PC or Mac with a USB 2.0 port and one of the following operating systems: Mac OS X v10.4.10 or later; Windows XP Home or Professional with Service Pack 2 or later; or Windows Vista Home Premium, Business, Enterprise or Ultimate Edition. -ends-