We know how important it is to stay in touch with your friends and family, whether they're in Birmingham or Bangladesh. That's why we've created the O2 International SIM, perfect for calling in the UK and to the rest of the world.

If you've got friends and family abroad, you'll know how important staying in touch with them is. That's why there are hundreds of ways to do it – calling abroad is easier and cheaper than ever. But to do it you may need to go buy calling cards, install apps, use up your data, buy webcams and more. You might have even set up a computer back home and schedule in times when you'll call. And while this works, we think it's a lot of effort. We think it's time that calling Latvia was as easy as calling Liverpool. Morocco shouldn't be harder to reach than Manchester.

That's why we've made the O2 International SIM. It offers great rates to hundreds of countries with calls from 1p a minute and, crucially, it makes calling mobiles cheaper too. Making landlines cost less is great, but why should you pay more if your mum's out shopping and on her mobile? With the O2 International SIM you don't need to.

Of course nobody spends their time just calling a foreign country. Speaking to people in Glasgow can be just as important as making that call to Ghana, which is why the O2 International SIM also comes with cheap calls to the UK. Top it up with £15 or more in a month and you can get free calls and texts to O2 customers too – all without having to use dialling codes or sitting in front of your PC and waiting for it to connect. It's simple, cheap and fast – just like calling people should be, whether they're in Sri Lanka or Slough.

For full pricing information and to order an O2 International SIM, visit O2.co.uk.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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