Want to make some cash? Did you know you can earn money by sharing pictures and video clips captured on your O2 mobile phone? In fact, the more people that download your clip, the more you get paid. Giving anyone the potential to be a successful mobile video entrepreneur! O2’s ‘LookAtMe!’ service enables O2 subscribers throughout the UK to submit video clips on any subject to an online gallery, which can be viewed by other users on their mobile handset through the entertainment portal O2 Active. Each time a clip is downloaded, the original content contributor receives a payment of 3p. But, be warned, you could miss out if the videos and multimedia content you produce aren’t up to scratch. Making the video is only half the story. You’ve got to think about the bigger picture and make sure you produce something that’s highly entertaining to the widest possible audience using all the tricks of the trade – whilst keeping it clean! By following a few simple steps you can make sure your pictures and clips are approved by website community moderators and are as appealing as possible to potential downloaders – ultimately making you more money! 1. Let me entertain you Anyone accessing a mobile content site is looking to be entertained and wowed by the content up there. Whatever you produce, it’s got to be appealing to a wide number of people to meet demand and make you money. ‘In jokes’ might be amusing to your family and close friends but will other community members get it? 2. Target practice Before you start, think about who you’re targeting with your clip. What categories could your video appear in? What’s going to be the most popular area of the site and have the largest potential audience? The most popular clips tend to be things like idiots gallery, stunts gone wrong and ‘You’ve Been Framed’ style content. 3. First impressions count The first frame is the one that users will see before deciding whether to access a clip or not. Think about how your clip will appear and whether it will entice people to download it. 4. What’s in a name? How you describe your content can have a big impact on whether people will download it. Short snappy introductions, which say exactly what it does on the tin will help people decide if your clip is for them. 5. Are the lights on? Mobile phone video cameras work better in good lighting conditions so whatever you do, make sure you are well lit. 6. Mobile trickery Many mobile phones allow you to pause your video recording whilst making your clip. This opens up endless possibilities as cutting scenes can really change the story and make it more interesting. 7. Size does matter If you’re editing your clip using your PC, make sure you don’t end up with a file that is too large to send. Most mobile phones can send and receive clips between 100-300k in size. If you’re not sure you can check with O2 customer services. O2’s LookAtMe! The ‘LookatMe!’ service enables O2 subscribers throughout the UK to submit video clips on any subject to an online gallery, which can be viewed by other users on their mobile handset through the entertainment portal O2 Active. Each time a clip is downloaded, the original content contributor receives a payment of 3p. Customers can text their submissions direct to 32323 and all clips submitted will undergo a rigorous human moderation process, which ensures that the clips hosted on the site are of excellent quality in terms of visual appearance as well as content. Contributors can also view the status of their account via their handset to see how many times their footage has been viewed* Part video blog and part mobile reality TV, ‘LookAtMe!’ is initially launching as a public, category-based gallery offering a quirky selection of topics for browsing, including ‘Dead Impressive’, ‘Open Mic Comedy’, and ‘So Bad it’s Good’.