No card required – just Charge To Mobile

From today, you’ll be able to pay for apps, music and other content from the Windows Phone Store without the need for a debit or credit card. We’ve teamed up with Microsoft to enable you to add the charges to your mobile.

After seeing success in Spain and Germany, Telefónica’s Global Payment System has arrived in the UK, meaning that O2 customers can pay for various digital services using their monthly bill or Pay & Go credit.

When you’re paying by credit or debit card, you’ll usually have to jump through a few hoops before you get what you’re after. Long card number, Expiry date, issue number, address, security code, inside leg measurement. Okay, maybe not the last one, but you get the picture. It’s not simple.

Using the Charge To Mobile service is easy right from the start. All our consumer customers are ready to go – there’s no lengthy registration process – and paying for the content you want is a one-touch experience.

Customers in Spain and Germany who’ve already tried it are impressed with how easy it is to use, compared to paying by card. Why not join them and see what you think?

To read more about Charge To Mobile, head to http://www.o2.co.uk/chargetomobile.