O2 is celebrating its tenth year as headline sponsor of the O2 Silver Clef Awards in Support of Nordoff Robbins by bringing music to the fore with over 100 musical instrument centrepieces adorning tables at the award lunch taking place tomorrow, Friday 29 June.

The event, held at London’s Hilton Park Lane, is well supported in the music industry and will be attended be a number of high profile artists collecting awards including Kylie Minogue, Jessie J, Michael Buble and Andrew Lloyd Webber.

[library asset=2561]Over 100 individual musical instruments will be made into elaborate centrepiece features on each of the guest’s tables. After the awards O2 will donate each of the instruments to Nordoff Robbins therapy centres in need of equipment and support – bringing the core message of the awards lunch to life in a meaningful way. The instrument centrepieces range from acoustic guitars to bongo drums and harps.

Shadi Halliwell, Head of Brand at O2 said: “After 10 years of supporting the Silver Clef Awards, O2 understand the importance of the money that Nordoff Robbins raises. That’s why we approach the branding and experiences that we create at this event in a very different way. From the centrepieces that are made up of instruments we know the therapists and centres need, to the photo booth images of the celebrity guests that can be auctioned off at a later date – every penny we spend has the ability to enable Nordoff Robbins to raise even more money and secure the funding that they need. As a brand so active in the music space it’s important that O2 support and recognise the therapeutic power and impact that music can have on people. We’re proud to be associated with Nordoff Robbins and this exciting event’

[library asset=2557]O2 has produced a selection of experiences for the awards lunch, including a branded artist photobooth where celebrities can share their portraits via the charity’s Twitter and Facebook and bespoke goodie bags for all 1100 guests. There’ll also be a ‘live’ Twitter commentary of the awards to boost social media engagement throughout the ceremony.

Notes to Editors:

About Nordoff Robbins

Nordoff Robbins is a national specialist music charity delivering music therapy services across the UK to transform the lives of vulnerable people of all ages.

Established in the UK in 1974, they are the largest private provider of music therapy in the UK. No other organisation uses music to reach so many people, in so many contexts, with such consistently high levels of expertise.

Since 1974 music therapists have been trained to diploma level at Nordoff Robbins and in 1994 a Masters degree programme was implemented now recognised as a leader in its field. Nordoff Robbins also has a world-renowned training and research programme to ensure work is delivered to the highest standard.

Many thousands of people are helped each year and suffer from a range of challenges including autism, dementia, mental health problems, stroke, brain injury, depression and, in some cases our clients have a life-threatening or terminal illness, such as cancer. All of these people have one uniting factor – music dramatically improves their quality of life.

Delivering over 50,000 sessions per year in centres, units, schools, day centres, hospitals and care homes their work is expanding to meet the vision of reaching as many people in as many settings as possible.

The Nordoff Robbins centre in north London is the largest specialist music therapy centre in the world. As well as London, units in Croydon and Newbury are able to accept referrals from any source and offer a musical ‘lifeline’ to anyone who needs it. Nordoff Robbins also collaborate delivering music therapy services with over 100 national organisations across the UK. As one of our service users recently said, “I simply couldn’t live without this music every week.”

Through music, Nordoff Robbins gives individuals the ability and confidence to express themselves and communicate where they may have not been able to do so previously. The results have a profound impact on individuals and their families and all those around them.

Music therapists at Nordoff Robbins are trained professionals, regulated by the Health Professions Council. They are skilled in using music to help all kinds of people, in all kinds of places.

Nordoff Robbins receives no statutory funding and the organisation is reliant on fundraising income to support their work. Visit www.nordoff-robbins.org.uk

For more information contact:

O2 Press Office
e: pressoffice@o2.com

About O2 in the UK
O2 is the commercial brand of Telefónica UK Limited and is a leading communications company with over 23 million customers – read more about O2 at www.o2.co.uk/news. O2 runs 2G and 3G networks and was the first to trial 4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco Mobile. It also operates O2 Wifi, O2 Health, O2 Unify, O2 Media and has recently launched the O2 Wallet. O2 employs over 11,000 people in the UK, has 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Telefónica UK Limited is part of Telefónica Europe plc which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic and is a business division of Telefónica SA.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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