O2 today announced it has appointed Feilim Mackle as Sales and Service Director of Telefonica UK, effective July 2011.

The role was created in December when O2 reorganised its customer service and sales areas to deliver a seamless and consistent experience across all channels, including online, retail and telephone. Feilim will serve on the Telefonica UK board and report to Ronan Dunne, CEO,

Ronan Dunne, said: ‘This is an exciting time for Telefonica in the UK. Our customer service is acknowledged to be the best in the market, but the bar is rising higher and higher as we launch new services and enter new markets such as O2 Money and O2 Insurance. Feilim, with his formidable track record, will now lead us into the next phase and deliver our vision for the future of of sales and service’

Feilim Mackie said ‘This is a terrific opportunity to join a company that wants to continually excel in understanding and meeting customer needs in a competitive, innovative, industry’.

Feilim has over 20 years’ financial services experience holding board level positions and extensive UK wide leadership roles, most recently at Resolution Limited where he was Chief Operating Officer. Before that he was Executive Director Life and Pensions Operations for AEGON UK and MD for retail banking at the Royal Bank of Scotland Group plc responsible for RBS and NatWest’s UK retail branch networks.

Outgoing Customer Service Director Cheryl Black, announced in December she would leave O2 to concentrate on her non-executive roles. She leaves at the end of May after nearly five years with the business.

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