O2 today announces that from November, customers across the UK will be able to purchase the Apple iPhone from any Phones 4u store or through their website.

O2 and Phones 4u have signed an agreement which will make the award-winning phone available across an extra 450 stores in towns and cities throughout the country and online at www.phones4u.co.uk. Customers will be able to buy Pay Monthly and Pay & Go models as well as a range of accessories to personalise their iPhones.

The iPhone will continue to be available through existing O2 and Carphone Warehouse channels including in-store, online and telesales.

‘Being able to distribute the iPhone through our partner Phones 4u helps us develop our strong trading partnership and, of course, reinforces O2’s position as home of the smartphone’ said Stephen Shurrock, Sales Director for O2 in the UK.

Brendan Sweeney, Phones 4u Managing Director said: “We are very pleased to be partnering with O2 to sell the iPhone. The addition of the ever-evolving iPhone will complement Phones 4u’s market-leading product range and we’re looking forward to offering our customers access to this handset.”

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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