The new homepage has an in-built toolbar making it easier for customers to get to their favourite sites faster and easier than ever before. Browsing websites online or searching for new sites is now much simpler and has been adapted to make the mobile web experience closer to the way consumers browse the internet from their computers.
Customers can also now personalise their homepage by choosing from a range of content and services, accessing their favourite things right in front of them as soon as they connect online.
“We’ve learned a lot from our iPhone customers. Customers expect the mobile internet to be more like the internet experience at home or the office and that is our objective” said Alistair Johnston, Marketing Director, Telefónica O2 UK.
The enhanced service launches initially on 15 handsets including the latest devices from Nokia and Sony Ericsson, and it will rolled out onto other handsets over the next few weeks. Customers will not need to make any changes themselves as the improved homepage will automatically replace their O2 Active homepage, whilst customers with non-compatible handsets will continue to have full access to O2 Active.