O2 UK today announces the launch of the O2 Business Distributor Centre of Excellence, a new programme designed to support its Partners in a changing market place.

This move to create a new Centre of Excellence further enhances O2’s commitment to its Channel Partners. The new programme members, Avenir, Fone Logistics, Hugh Symond, Moco and Redstone have consistently delivered high-value connections along with high levels of retention.

The successful O2 Advance Business Distributor Programme will be replaced as a result of this change and will see Partners benefit from enhanced marketing support, comprehensive training and longer term contracts.

Some of the key benefits of the programme are:

  • Business Support – Desk based Partner management support in addition to face to face Channel Business Manager and access to mobilisation specialists
  • Marketing Support – Enhanced Channel Marketing support
  • Training Support – Comprehensive training programmes
  • Longer term contracts

Ben Dowd, Telefónica O2 UK Business Sales Director, said: “In a fast changing environment we hope that by creating the O2 Business Distributors Centre of Excellence we will be able to support our Partners and help them and their stockists drive high value, long term business.

“Although the O2 Advance Distribution Programme brand will disappear the concept and focus will remain and we will continue to support the industry’s leading business distributors. However it is imperative in a maturing and increasingly complex market that this programme evolves.”

O2 has also launched the Application, Enterprise, M2M and Data Centres of Excellence which have all been specifically tailored to the area of business they cover, and aim to bring together experts in these areas to offer customers an integrated end-to-end offering.

Bob Sweetlove from Hugh Symons Communications commented: “HSC remain delighted to be part of O2’s business distribution programme and welcome the ‘re-brand’ to Centre of Excellence. We really feel that our voice is heard by O2 and that they appreciate the challenges faced by us to inform, service and support hundreds of independent resellers throughout the UK. We are committed to continuing to introduce and retain as many high quality voice and data customers to O2 under their innovative new commercial framework.”

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