O2 has today unveiled the next phase of its ground breaking Think Big Blueprint, setting out an ambitious new strategy promising to help even more people realise the power of mobile to drive change and create a more sustainable world.
Launched by O2’s CEO, Ronan Dunne, at the Ethical Corporation’s Responsible Business Summit, the strategy sets out how O2 will help 20 million customers to live better and more sustainably with technology by 2020.
The Think Big Blueprint was initially created in 2012 as O2’s first public sustainability strategy and since then has helped over 1 million young people get vital digital and life skills, nearly 12 million customers live more sustainably and delivered carbon benefits that are equivalent to 7.5 times the impact of its network
The next phase of the Blueprint commits to taking this even further and outlines a bold ambition for how O2 will equip its customers, suppliers and stakeholders with more confidence, more opportunities and more solutions:
Speaking at the launch, Ronan Dunne, O2’s CEO, said: “Doing the “right thing” is not just a nice-to-have. At O2, we’ve always believed that businesses that do good are also businesses that do better, which is why since the launch of the Blueprint in 2012 we’ve been focused on embedding sustainability across every aspect of our business.
“Four years on and the pace of change in the digital world has never been quicker. O2 is uniquely placed to act as an agent of change, to not only be socially and environmentally responsible, but to help our customers, suppliers and partners realise the full potential of technology to live more sustainable lives.
“The next phase of the Blueprint seeks to do exactly that. We’ve still got some way to go and that’s exactly why we’ve set ourselves such deliberately challenging targets, taking what we’ve achieved so far and using it as a catalyst for even greater change.”
In February 2012, the first phase of the Think Big Blueprint saw O2 set out its plan to harness technology and digital connectivity to support the next generation and reduce the UK’s environmental footprint. Since then, O2 has:
The new Blueprint comes as Telefónica today publishes the world’s first holistic digital index*, designed to comprehensively measure digital development across the globe. The index – which assesses 34 countries worldwide on the extent of their digital development – shows that while the UK is outperforming in the global race for digital development, it still performs modestly on two fundamental metrics: digital confidence and digital innovation and entrepreneurship.
In response to the findings of the index, Telefónica and O2 are calling for fairer public policies to support innovation, and better cooperation between Government, policy makers and businesses in order to avoid a “digital divide.”
To find out more about the index visit indexdigitallife.telefonica.com
To find out more about the Blueprint visit o2.co.uk/thinkbig