O2 today announced that it is to pass on 100 per cent of text donations to charity.

From 1 August 2010, UK-based registered charities will receive the full amount donated by the network’s customers using a five-digit ‘shortcode’ starting with the numbers 70.

In November last year O2 was the first UK network to pass on 90p for every £1 donated, withholding 10p to cover network and third party costs.  O2 will now cover those costs and pass on 100% of every donation made by O2 customers.

Simon Davis, Head of Corporate Responsibility at O2 said: ‘Particularly in the current economic climate, it’s essential that we help charities gain as much income as they can. We’re glad to be able to help in this way.’

Fiona Blacke, from leading youth charity National Youth Agency which is helping O2 to deliver its flagship Think Big programme, said:  ‘We’re delighted O2 has taken this initiative. It will make a huge difference to charities many of whom depend on donations for their existence.’

O2’s new initiative, the Think Big programme, aims to champion young people’s ideas through support and training. It provides a £300 grant, training and online mentoring from O2 employees and is open to young people aged between 13 and 25 who want to make a difference in their communities.  For more information about the Think Big programme or to apply for an award, please visit www.o2thinkbig.co.uk

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