• Priority relaunches with new invite-only moments
  • Includes free, Monday Motivation fitness pass every week and access to the first sold-out week for Secret Cinema presents Strangers Things
  • Available to all O2 customers with Priority

Priority has announced that this summer it’s relaunching with a brand-new look and feel, plus a whole new raft of exciting exclusive experiences.

Kicking off with a bang, customers who want to try the latest gym classes without splashing the cash can claim a Monday Motivation fitness pass to enjoy a wide array of classes completely free of charge. Customers can also win tickets to the first sold-out week of the highlight anticipated, Secret Cinema presents Stranger Things, hitting London this November.

From Priority Tickets, to museum exhibitions and discount on the top UK attractions, O2 is committed to giving its customers a well-rounded summer of cultural stimulation, relaxation, and much more.

Rachel Swift, Brand Director, O2 said: “With the relaunch of Priority this summer we are delighted that O2 customers can indulge in exclusive experiences available on their door step.  Priority sits at the heart of the O2 brand and brings to life our brand ethos to Breathe It All In.”

Full range of launch experiences include:


Free Monday Motivation fitness pass every week at a huge variety of local gyms, yoga classes, bootcamp sessions, dancing, climbing, HIIT and more

Customers can create an account and redeem a free pass using their unique code to be set all summer

Available until 26 August. Terms apply

Secret Cinema presents Stranger Things

Win four tickets to its debut sold-out week

Prize Draw tickets are available for events from 13 November to 17 November

Customers need only select their preference of date and register their details for a chance to win

Available until 7 August. Terms apply


50% off up to five tickets to the top UK attractions

Attractions include: Alton Towers, Chessington World of Adventures Resort, THORPE PARK Resort and Legoland® Windsor Resort amongst many others

Customers can book online using their unique code to apply discount

Available until 31 August. Terms apply

TUTANKHAMUN: Treasures of the Golden Pharaoh

Win two tickets to the final world tour before it opens to the general public

First viewing of exhibition on 1 November at the Saatchi Gallery

Customers can register their details for a chance to win

Available until 7 August. Terms apply

Priority Tickets

Access to gigs and events across the UK, up to 48 hours before general sale

Pre-sale for Liam Gallagher with multiple venues and dates available, including The O2 on 28 November

Customers can choose which performance they’d like to attend to then get tickets

Priority Tickets for Liam Gallagher available from 9am 10 July until 9am 12 July. Terms apply

Priority is exclusive to O2 customers and brings a collection of invite-only moments to help them do more of the things they love. From exclusive treats and experiences, to access to the best in entertainment.

Customers can download the Priority app via the app store, or text PRIORITY to 2020.

For more information, search Priority on O2.


Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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