O2 today announces it is adding SMS Audio headphones by 50 Cent to its growing music range and, what’s more, anyone who buys a set on or before Thursday 12 July can get them signed by 50 Cent when he exclusively visits The O2.

O2 is selling three separate SMS Audio headphones – STREET by 50 in-ear (£99.95), STREET by 50 over-ear (£199.95) and SYNC by 50 (£299.95). Customers can buy headphones now from http://j.mp/O2SMSAudio or from the O2 store at The O2 in London. Customers buying online need to make sure they order in plenty of time though as they’ll need to bring the headphones with them to The O2.

Once they’ve got their headphones they’ll be invited back to The O2 on Thursday 12 July where 50 Cent will be signing headphones from 5pm till 7pm. There’ll also be headphones on sale in the O2 store on the night however stocks will be limited. Customers who can’t make the event but would like to ask 50 a question can tweet it @O2 using #50questions and it may get a video response from 50 himself.

The SMS Audio range has something for everyone.

STREET by 50 in-ear headphones are on sale from O2 for £99.95 and are ergonomically designed to give users a perfect fit and use professionally-tuned drivers and gold-plated connectors to deliver the highest quality of studio sound on the go. For added durability and ease of use, the cord is reinforced and features a flat design to eliminate twisting, tangling and knotting. Also featuring an Apple© control microphone with volume control, the STREET by 50™ in-ear wired headphones allow listeners to control the volume of any device, or take advantage of the full controls – volume, fast-forward, rewind, track skip – if using with an Apple© iPhone, iPad or iPod device.

STREET by 50 over-ear headphones are on sale from O2 for £199.95 and are an exceptional wired-style headphone equipped with professionally-tuned 40mm drivers to deliver crisp clean sound, enhanced bass and passive noise-cancelling capabilities.

SYNC by 50 headphones, meanwhile, are on sale from O2 for £299.95 and are the only wireless headphones to incorporate full on-board controls for an unparalleled, crystal-clear wireless range. Up to four listeners can simultaneously rock from a single source with the included 3.5mm wireless transmitter which allows for up to a 50-foot range. Unlike standard Bluetooth wireless headphones, Kleer technology gives Sync by 50 16-bit digital sound and boasts longer battery life, less interference and no feedback – which means better overall sound quality.

For more information and to buy now, visit http://j.mp/O2SMSAudio.

Notes to Editors:

About SMS Audio, LLC:
A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. For more consumer information on SMS Audio visit http://www.SMSAudio.com.

For more information contact:

O2 Press Office
e: pressoffice@o2.com

About O2 in the UK
O2 is the commercial brand of Telefónica UK Limited and is a leading communications company with over 23 million customers – read more about O2 at www.o2.co.uk/news. O2 runs 2G and 3G networks and was the first to trial 4G/LTE, reaching speeds of over 100Mpbs, as well as owning half of Tesco Mobile. It also operates O2 Wifi, O2 Health, O2 Unify, O2 Media and has recently launched the O2 Wallet. O2 employs over 11,000 people in the UK, has 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Telefónica UK Limited is part of Telefónica Europe plc which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic and is a business division of Telefónica SA.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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