Weekend worshippers can now smile on Monday mornings knowing they can get free calls throughout the weekend right up to, and including, the traditionally worst day of the week, thanks to O2’s new Long Weekend proposition. Come Sunday, most of us wind down the weekend and prepare to go back to work. However, O2 Long Weekend offers free calls on Saturdays, Sundays and Mondays – giving you the perfect excuse to make the weekend last just that little bit longer. Pay Monthly O2 customers ·        O2 Long Weekends offers free UK calls to any mobile or landline number from midnight Friday to midnight Monday every week ·        Only available in O2 Stores or by calling O2 direct. ·        Open to new customers joining O2 and existing O2 customers upgrading ·        Customers joining or upgrading can receive O2 Long Weekends free every month for life when committing to an 18 month contract on a £35 or above pay monthly plan. If committing to a 12 month contract, customers will receive O2 Long Weekends free for six months on £35 and above plans. ·        O2 Long Weekends is automatically applied to eligible customers, and O2 Long Weekend free minutes are used before all standard inclusive calling plan minutes. ·        O2 Long Weekends coincides with the launch of O2’s best ever high street pay monthly plans. The new plans reward loyalty by offering 50% extra minutes every month when agreeing an 18 month contract. And if customers do manage to use all their inclusive minutes, they pay a simple 24/7 flat rate of 20p per minute for all standard UK calls. And O2 Prepay customers can also benefit from O2 Long Weekends ·        O2 Long Weekend for prepay customers offers free Saturday, Sunday and Monday calls to other O2 mobiles or any UK landline number when made from caller’s home postcode ·        O2 Long Weekend is available for up to two months to all new and existing Prepay customers that top up £10 or more per month ·        To opt in customers send a text with the keyword WEEKENDS and their postcode to 21300, this is a free message. What is it? Pay Monthly: Free UK calls to any mobile and standard landline every Saturday, Sunday and Monday Prepay: Free calls to O2 mobiles and landlines from the customers home postcode Sat, Sun and Monday Who can get it? Pay Monthly: New and upgrading customers on new £35 and above plans  automatically benefit Prepay: Customers that top up £10 per month or more How long is it for? Pay Monthly: With an 18 month contract free ‘O2 long weekend’ calls are for life**, with a 12 month contract free ‘O2 long weekend’ calls for the first six months Prepay: Up to two months Fair Usage Pay Monthly: 2000 minutes per month Prepay: 500 minutes per month Where is it available? Pay Monthly: Only by visiting an O2 Store or by calling O2 direct (to upgrade call 202 or to join call 0800 089 0239) Prepay: Available across all channels Timings Pay Monthly: Available from 13 July 2006 to 31 December 2006 Prepay: Available from 13 July to 30 September 2006 Cath Keers, Marketing Director at O2 comments, “For many of our customers, weekends are sacred and the infrequent bank holidays are a rare treat, contrasting starkly with the pressures of the working week. By offering the O2 Long Weekend, O2 customers can not only benefit from a simple, great value tariff but hopefully can ease that Monday morning feeling we all know so well!” To find out more about O2’s tariffs and propositions, customers can log on to www.o2.co.uk or visit their nearest O2 store. * O2 Prepay customers must register their home postcode via text for free O2 and landline calls when calling from within their local area. Please visit www.o2.co.uk for more details of the local areas ** When connecting and remaining on an eligible 18 month 35+ contract plan.

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