Our new media division has come up trumps with a new way to advertise Fitness First – five days free membership!

Fitness First wanted a way to reach new customers and tempt them in with a five day trial and, thanks to O2, they’ve been able to do just that.

Using our database of customers who agreed to be part of the promotion, we found 18-35 year olds who lived within three miles of a Fitness First gym and were interested in health, wellbeing and sports. We then sent texts out asking for their postcode – those that replied got a message telling them where their nearest Fitness First was and giving them a free five day voucher.

You can read more about the campaign, along with quotes from Fitness First, at our media centre.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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