• O2 has enhanced its existing network capacity, providing a 4G boost to just under 400 UK tourist hotspots, including the Abbey Road crossing, Piccadilly Circus, Buckingham Palace and the Angel of the North
  • This major £32m investment is part of O2’s ongoing commitment to upgrading network connections across the country, and will help O2 customers share their summer with friends and family over a record-breaking UK staycation summer

Friday 19th July 2019: O2 announces today that as part of its ongoing commitment to upgrading network connections across the UK, it has spent £32m to upgrade connections around Britain’s favourite selfie attractions and tourism destinations ahead of this summer.

The operator has delivered boosted 4G connectivity to just under 400 holiday hotspots – including some of the UK’s most popular beaches, National Trust and Historic England sites, as well as major landmarks.

Areas now benefitting from enhanced 4G coverage include St James’s Palace, Madame Tussauds and LEGOLAND Windsor. O2 has also connected 100 popular destinations to 4G for the first time, including Cornwall’s hugely popular Portreath beach, and the remote Luskentyre beach in the Outer Hebrides – recently voted TripAdvisor’s 2nd best beach in Britain[1].

For those planning a trip to the Scottish Highlands, top tourist hotspots including Dunvegan Castle and the Talisker Distillery, as well as the picturesque Dornoch beach, have been newly connected to 4G, meaning those enjoying the beauty of the furthest reaches of Scotland will be able to access 4G connectivity.

O2’s investment programme has been aimed at preparing Britain for a record-breaking summer, with 92% of Brits planning to holiday on home soil in 2019.[2] The growing trend for staycations comes amid continued Brexit uncertainty and increasing consumer consciousness around the environmental impact of travelling abroad, along with hopes for a repeat of last summer’s record-breaking heatwave.

“British holidays should be about trips to the seaside, long walks and exploration”, says O2’s COO Derek McManus. “We’ve upgraded our network where people need it the most this summer, to ensure British holidaymakers will be able to share their summer with holiday selfies, use Google Maps to navigate the best hiking spots, and compare local restaurant reviews.”

Boost to UK tourism industries

O2’s investment in Britain’s holiday hotspots follows a recent study by the operator, which found that Britain’s tourism and hospitality sectors often stand the most to gain – over any other industry – from enhanced mobile coverage.

Mobile connectivity is key to Britain’s economy and society, so it is vital rural businesses and institutions take advantage of new opportunities and efficiencies mobile connectivity offers.

Minister for Tourism Rebecca Pow said:

“Mobile connectivity helps people make the most of their holiday and is essential for the UK tourism industry, which employs millions of people all across the UK and is one of our fastest growing sectors.  It is great news that O2 is investing over £30m in improving 4G coverage to almost 400 holiday destinations and landmarks across the UK- from urban centres to some of our most remote visitor attractions.”

The operator continually invests in its network to deliver the best experience for its customers, investing around £2m a day in the network, helping to connect even more customers to high-speed 4G mobile connectivity and shape the future of a truly mobile Britain. 4G is currently available to O2 customers in almost 19,000 towns, cities and villages across the UK. Indoor population coverage remains around 99%.

Commenting, O2’s COO Derek McManus said: “4G will be the backbone of our network for years to come, that’s why we plan to add 4G to even more towns and rural locations throughout 2019. At the same time, we are also looking ahead. Our 5G rollout will start later this year and just like 4G, we intend to build 5G for our customers where they need it most.”


Notes to Editors:

O2 has connected the following 99 tourism hotspots to 4G throughout the UK over the last 12 months, including:

  • Aberdeenshire: Crathes Castle, Dunnottar Castle, Go Ape Crathes Castle, Balmedie
  • Bournemouth: Hengistbury Head
  • Cambridgeshire: Anglesey Abbey and Gardens, Houghton Mill, Isleham Priory Church
  • Ceredigion: Borth, Borth Lifeboat Station
  • Coleraine: Downhill Demesne, Hezlett House
  • Cornwall and Isles of Scilly: Polzeath, Portreath, Gwithian, Porthkidney, Crooklets, Godrevy, Boscastle, Looe Lifeboat Station, Kingsand, Riviere Sands Holiday Village, Ballowall Barrow, King Doniert’s Stone
  • Cumbria: Allan Bank, Wray Castle, Rydal Mount & Gardens, Wetheral Priory Gatehouse, Wray Castle, Lakeside & Haverthwaite Railway – Haverthwaite Station
  • Devon: Budleigh Salterton, Maidencombe
  • Dorset: Christchurch Highcliffe Castle, Christchurch Avon Beach, Kingston Russell Stone Circle, Winterbourne Poor Lot Barrows
  • Dumfries and Galloway: Annandale Distillery
  • East Sussex: Alfriston Clergy House, Bewl Water
  • Essex: Hatfield Forest, Museum of Power Langford, Holland-on-sea beach
  • Fife: Kingsbarns Distillery, Darnley’s Gin Distillery
  • Gloucestershire: Gloucestershire Warwickshire Railway – Toddington Station, North Gloucestershire Railway, Toddington, Toddington Narrow Gauge Railway
  • Gwynedd: Porth Neigwl, Aberdovey Lifeboat Station, The Slate Caverns – Blaenau Ffestiniog, Talyllyn Railway – Brynglas Station, Talyllyn Railway – Rhydyronen Station
  • Hampshire: Hayling Island Lifeboat Station, Museum of Army Flying
  • Herefordshire: Wigmore Castle, Old Gorhambury House
  • Highlands: Talisker Distillery, Glen Ord Distillery, Loch Ness Lifeboat Station, Lochinver Lifeboat Station, Eilean Donan Castle, Dunvegan Castle, Dornoch
  • Isle of Anglesey: Trearddur Bay, Trearddur Bay Lifeboat Station
  • Isle of Wight: Gurnard, Ryde
  • Kent: South Foreland Lighthouse, St. John’s Jerusalem, Broadstairs, Viking Bay, St Leonard’s Tower
  • Kirklees: Marsden Moor Estate
  • Lincolnshire: Monksthorpe Chapel, Lincolnshire Showground, Lincolnshire Aviation Heritage Centre, North Ings Farm Railway
  • Milton Keynes: Woburn Sands railway station
  • Na H-Eileanan an Iar: Luskentyre beach
  • Norfolk: St George’s Distillery, Heacham, Castle Rising Castle, Weeting Castle, North Norfolk Railway – Holt Station,
  • Northamptonshire: Eleanor Cross, Geddington
  • Powys: Powis Castle and Garden
  • Redcar and Cleveland: Cleveland Ironstone Mining Museum
  • Shetland Islands: Jarlshof Prehistoric and Nordic Settlement, Sumburgh Head Lighthouse
  • Somerset: Bossington, Coleridge Cottage, Porlock Weir
  • South Ayrshire: Girvan Lifeboat station
  • Stirling: Ben Lawers National Nature Reserve
  • Suffolk: Flatford Bridge Cottage, Pin Mill, Thorington Hall, Gunton Hall Holiday Village, Lindsey St James’s Chapel
  • West Sussex: West Wittering beach

O2 has delivered a 4G boost to 299 tourism hotspots throughout the UK over the last 12 months, including:

  • Aberdeen: Aberdeen Lifeboat Station
  • Bath and North East Somerset: Bath Assembly Rooms, Roman Baths and Pump Room
  • Bedfordshire: Leighton Buzzard Light Railway
  • Belfast: Belmont Tower, The Crown Bar, Titanic Belfast, Ulster Museum
  • Birmingham: O2 Academy Birmingham, O2 Institute Birmingham, Arena Birmingham, Birmingham Back to Backs, The Birmingham Sea Life Centre, Birmingham Museum and Art Gallery, Birmingham Science Museum, Museum of the Jewellery Quarter
  • Blackpool: Blackpool Pleasure Beach
  • Bradford: National Science and Media Museum, Cartwright Hall, Keighley & Worth Valley Railway – Ingrow
  • Brighton and Hove: Brighton Lifeboat Station, The Royal Pavilion Brighton, SEA LIFE Brighton, Brighton Kemptown
  • Bristol City: Bristol Zoo, Bristol Harbour Railway
  • Buckinghamshire: Huntercombe Manor
  • Bury: East Lancashire Railway, East Lancashire Railway – Transport Museum
  • Cambridgeshire: Hardwick Hall and Estate, Cambridge University Botanic Garden, The Fitzwilliam Museum, Sedgwick Museum of Earth Sciences, The Polar Museum, Whipple Museum of the History of Science
  • Cardiff: Cardiff Motorpoint Arena, National Museum Cardiff, Cardiff Castle
  • Cheshire: Chester Roman Amphitheatre, Crewe Heritage Centre
  • Cornwall and Isles of Scilly: Truro Cathedral
  • Coventry: Coventry Cathedral
  • Cumbria: Carlisle Castle
  • Derby: Derby Arboretum
  • Devon: Exeter Cathedral
  • Edinburgh City: Malleny Garden, No 28 Charlotte Square, Palace of Holyroodhouse, The Edinburgh Dungeon, National Museum of Scotland, Edinburgh Zoo, Royal Botanic Gardens Edinburgh, The Royal Yacht Britannia, Scottish National Gallery, National War Museum, Edinburgh, Scottish National Portrait Gallery, Scottish National Gallery of Modern Art (Modern One), Scottish National Gallery of Modern Art (Modern Two), Mary King’s Close
  • Essex: St Botolph’s Priory
  • Gateshead: The Angel of the North, The Sage Gateshead Tyne and Wear
  • Glasgow City: Glasgow Cathedral, O2 ABC Glasgow, O2 Academy Glasgow, King Tuts Wah Wah Hut Glasgow, Scottish Exhibition and Conference Centre, The SSE Hydro, Hutchesons’ Hall, The Tenement House, Kelvingrove Art Gallery and Museum, Glasgow, Riverside Museum, The National Piping Centre and the Bagpipe Museum, Glasgow School of Art, Kelvingrove Art Gallery and Museum, Riverside Museum, The St Mungo Museum of Religious Life And Art, Provand’s Lordship, Glasgow Museum of Transport, Kibble Palace and Glasgow Botanic Gardens
  • Greater London Authority: St Paul’s Cathedral, Westminster Cathedral, Sipsmith Distillery, Horniman Museums and Gardens, The O2 Arena, O2 Academy Brixton, O2 Academy Islington, O2 Academy Kentish Town, O2 Shepherds Bush Empire, Southbank Centre, Ronnie Scotts, Wembley SSE Arena, The Royal Opera House, Camden Roundhouse, 575 Wandsworth Road, Carlyle’s House, Eastbury Manor House, Fenton House and Garden, George Inn, King’s Head, Lawrence House, Lindsey House, Priory Cottages, Sutton House, Teddington Lifeboat Station, Tower Lifeboat Station, Buckingham Palace, Kensington Palace, Clarence House, St James’s Palace, Trafalgar Square, Shreks Adventure London, Madame Tussauds London, Imperial War Museum Lambeth, Natural History Museum, The British Museum, The Tate Modern, The London Eye, National Gallery London, Wallace Collection, The Courtauld Gallery, ZSL London Zoo, Tower Bridge Exhibition, HMS Belfast, The Monument, Shakespeare’s Globe Theatre, The Cutty Sark, Churchill War Rooms, Piccadilly Circus, Leicester Square, Covent Garden, London Transport Museum, Camden Market, Portobello Road, Shreks Adventure, Museum of London, Queen Elizabeth Olympic Park, The Shard, Palace Of Westminster, Westminster Abbey And St. Margaret’s Church, Tower Of London, Go Ape Battersea Park, Somerset House, National Portrait Gallery, Westminster Abbey, The British Library, Old Royal Naval College, Royal Academy of Arts, Houses of Parliament, V&A Museum of Childhood, Museum of London (Docklands), WWT London, Guildhall Art Gallery, RAF Bomber Command Memorial London, Abbey Road crossing, Big Ben, Tower Bridge, The Gherkin, Camden Lock, Apsley House, Coombe Conduit, Jewel Tower, London Wall, Wellington Arch, Winchester Palace, London Transport Museum, Fulham Palace, Coram’s Fields With Mecklenburgh And Brunswick Squares, Russell Square, Strawberry Hill, Bedford Square, Gray’s Inn, Grove House, Berkeley Square, The Grosvenor Estate: Belgrave Square, Hampton Court Palace, Cadogan Place,100, Cheyne Walk (Part Of Lindsey House), Clissold Park, The Grosvenor Estate: Eaton Square, Eccleston Square, Edwardes Square, Green Park, Hans Place, Hyde Park, Lambeth Palace, Portman Square And Manchester Square, Myatt’s Fields, Norwood Grove, The Rookery, St George’s Gardens, St Michael’s Convent (Formerly Park Hill), St Peter’s Square, Southwark Park, Inner Temple, Victoria Embankment Gardens, Victoria Tower Gardens, Warwick Square, Wimbledon Park, Finsbury Circus, Arnold Circus Bethnal Green, South Park Gardens, The Roof Garden, 99 High St, Kensington, Middle Temple, Springfield Hospital, The Grosvenor Estate: Chester Square, The Grosvenor Estate: Wilton Crescent
  • Hertfordshire: Harry Potter World, Morven Park, St Albans Cathedral
  • Kent: Gravesend Lifeboat Station, Milton Chantry, Mote Park
  • Kingston-upon-Hull City: Maister House
  • Leeds: O2 Academy Leeds, First Direct Arena, Leeds Industrial Museum, Middleton Railway Hunslet
  • Leicester: O2 Academy Leicester, National Space Centre, Jewry Wall, New Walk Leicester
  • Liverpool: International Slavery Museum, Tate Liverpool, Walker Art Gallery, The Beatles Story Liverpool, Merseyside Maritime Museum, Museum of Liverpool, World Museum Liverpool, Piermaster’s House, Sudley House, Liverpool Catholic Cathedral, Arts Club Liverpool, O2 Academy Liverpool, Liverpool Echo Arena, The Beatles’ Childhood Homes, 20 Forthlin Road Liverpool, The Hardman’s House
  • Manchester: City of Manchester Distillery, O2 Ritz Manchester, Manchester Arena, Museum of Science and Industry (MSI), Albert Square Manchester
  • Newcastle Upon Tyne: O2 Academy Newcastle, Metro Radio Arena, Denton Hall Turret
  • Norfolk: Elizabethan House Museum, Great Yarmouth Row Houses and Greyfriars’ Cloisters
  • North Lincolnshire: Appleby Frodingham Railway, Scunthorpe
  • North Somerset: Portishead Lifeboat Station, Weston-super-Mare RNLI
  • North Yorkshire: Great Yorkshire Showground, North Yorkshire Moors Railway Whitby
  • Nottingham: Old Market Square, Nottingham Castle, Nottingham Arboretum
  • Nottinghamshire: Arnside and Silverdale
  • Oxfordshire: O2 Academy Oxford, Bodleian Library, Ashmolean Museum of Art and Archaeology, Oxford University Museum of Natural History, Pitt Rivers Museum, Museum of the History of Science
  • Peterborough: Peterborough Cathedral, East of England Showground, Longthorpe Tower, Nene Valley Railway – Ferry Meadows, Nene Valley Railway – Peterborough, Nene Valley Station, Railworld
  • Plymouth: Royal Citadel
  • Rochdale: East Lancashire Railway, Heywood Station
  • Sheffield: O2 Academy Sheffield, Motorpoint Arena Sheffield
  • Solihull: Genting Arena
  • Southend-on-Sea: Three Shells, Southend Lifeboat Station, Adventure Island, Thorpe Bay
  • Sunderland: Hylton Castle, Bowes Railway Tyne and Wear
  • Torbay: Paignton & Dartmouth Steam Railway – Goodrington Station
  • Trafford: Altrincham railway station, Urmston railway station, Chassen Road railway station, SEA LIFE Manchester, IWM North, Old Trafford, Walton Park Miniature Railway
  • West Sussex: Worthing beach
  • Windsor and Maidenhead: LEGOLAND Windsor, Eton College, station
  • Wirral: New Brighton Lifeboat Station, Lady Lever Art Gallery
  • Worcestershire: Greyfriars House and Garden, Severn Valley Railway – Kidderminster Station
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