From tomorrow O2 Priority and Channel 4’s All 4 team up in a unique collaboration to give customers exclusive access to ten top Channel 4 and E4 series, with episodes available 48 hours before general release. The first show to be available through O2 Priority will be Made in Chelsea, available from 9pm on the 18th. It is the first time a mobile network and broadcaster have joined forces to give customers exclusive early access to some of the UK’s finest entertainment.
In a special premiere partnership, through O2 Priority -the UK’s largest digital loyalty programme- O2 customers will be given a code which will allow them 48 hour access to the shows on their mobile, tablet or PC. Shows will include Made In Chelsea, Peep Show, Gadget Man and Fresh Meat, a full two days before they air.
Nina Bibby, Marketing and Consumer Director at O2 said: “We are delighted to be partnering with Channel 4, a brand that represents many of the same values as O2, and most importantly, resonates well with many of our customers. With this partnership we continue to bring our customers the things they love, this time by giving them some of their favourite TV shows 48 hours ahead of general release.
We are always looking for new ways to offer customers relevant, tailored offers through Priority based on their individual preferences. This partnership provides more choice and means that there should be something which is relevant to each and every one of our 24 million customers.”
The full list of shows available to O2 Priority customers throughout the year is: upcoming Made in Chelsea series this year, Fresh Meat, Peep Show, First Dates,Gadget Man, Friday Night Dinner and My Mad Fat Diary.
All 4 is Channel 4’s new mobile, all-in-one, digital hub which hosts all of Channel 4’s linear channels, digital content and other online services together in one place – including the latest addition of mobile live streaming – for the first time. All 4, partnered by O2, will present individual viewers with an increasingly personal content experience.
For more information and to view exclusive O2 Priority content visit http://www.o2priority.co.uk/.
*Channel 4 programme superfans can also access these premieres. Superfans are determined by actual on-demand viewing behaviour.
*O2 logo will not appear on All 4 services available on Sky, BT and Virgin.
*Partnership brokered by Zenith Optimedia, executed by Forward.