O2 today announces partnerships with Halfords, Oakley and double Olympic Gold medallist Victoria Pendleton to give cyclists everything they need to make the most of the great British summer.

Throughout June, O2 customers will have access to a range of cycling-themed deals from leading retailers Oakley and Halfords through O2’s free Priority Moments app including a free bike service, exclusive offers on Oakley sunglasses and discounts on new bike ranges from Apollo and Pendleton.

Our partnerships with Halfords, Oakley and Victoria Pendleton means there’s something for every cyclist this summer
Mark Stevenson, Head of O2 Priority and Sponsorship

O2’s ‘Joy of Cycling’ advertising, promoting the Priority Sports campaign, stars Victoria riding her bike across town.

Victoria’s top ten training songs will also be available to stream on O2 Tracks, O2’s new app that makes the UK Top 40 and extra selected playlists available on mobile phones.

Victoria Pendleton commented: “Cycling is really great for fun or fitness so I’m delighted to be working with O2 to help promote these fantastic deals through Priority Sports. From a free Halfords bike service and discounts on bikes to exclusive offers on Oakley eyewear, there’s something here for everyone who loves getting out on their bike. Bring on the summer!”

Mark Stevenson, Head of O2 Priority and Sponsorship said: “We hope to encourage millions of people to get on their bike and have fun, whether that’s racing or for going out for a leisurely ride on a sunny day. Our partnerships with Halfords, Oakley and Victoria Pendleton means there’s something for every cyclist this summer.”

Tom Cartmale, Brand Director for Oakley UK, commented: “We are excited to collaborate with O2 Priority Sports on a campaign that celebrates the joy of cycling and enables us to build on our long-term relationship with Vicky. We hope the exclusive offers available to O2 customers at Sunglass Hut and David Clulow Opticians nationwide will inspire more people to ride their bikes, and look good while doing it”.

David Sawday, Head of Communications for Halfords: “Victoria’s new bicycle range is extremely popular with our customers. It’s designed to encourage more women to incorporate cycling into their daily lives and has become the best-selling women’s range in our 120 year history. We’re delighted to be working with O2 and Priority Sports to help inspire cyclists of all abilities with some amazing offers; such as 10% off Victoria’s Somerby bike.”

Priority Sports rewards sports fans on O2 with exclusive experiences and offers, and the chance to meet their sporting heroes. Cycling related offers will appear throughout June. Each offer has its own terms and conditions and redemption limits which can be viewed on the O2 Priority Moments app, including:


  • 20% off Oakley sunglasses available in Sunglass Hut, David Clulow and Oakley stores


  • Free bike service
  • Free puncture repair kit
  • Half price Trax bike helmet
  • 10% off Apollo bikes
  • 10% off Pendleton range bikes
Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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