• Last week, O2 won Silver in the MediaWeek Awards, in the Best Use of Data category. This was for our Live Experiences tool we ran with Spotify earlier this year.

We beat the likes of Mcdonalds, Sky Sports and Natwest, narrowly missing out on Gold to Tesco.

The O2 Spotify live experiences tool was powered by the listening habits of each Spotify user, identifying their favourite tracks and artists, their location, and then combining these insights with Ticketmaster gig data. By using this data, the tool was able to intelligently suggest a personalised list of local gigs, relevant to the user’s taste in music.

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