Attending a live music gig once a fortnight could have life expectancy rocketing by nine years due to its power to positively impact wellbeing, new scientific research reveals.
The scientific study by O2 and Patrick Fagan, expert in behavioural science and Associate Lecturer at Goldsmith’s University, reveals there is an alternative cure for those struggling to find their Mr. Brightside, and it can be found at your local music venue – with just 20 minutes of gig-time resulting in a significant 21% increase in feelings of wellbeing. Added to this, additional scholarly research directly links high levels of wellbeing with a lifespan increase of nine years pointing to a direct link between gig-going and longevity.
The findings come off the back of bespoke psychometric and heart-rate tests at a range of wellbeing activities – including gig-going, yoga and dog walking. The gig experience increased participants feelings of wellbeing by 21% – with key markers across the happiness spectrum showing increases, including feelings of self-worth (+25%) and closeness to others (+25%) whilst mental stimulation climbed by an impressive 75%.
Accompanying research showed a positive correlation between regularity of gig attendance and wellbeing. Those who attend live concerts once a fortnight and more were the most likely to score their happiness, contentment, productivity and self-esteem at the highest level (10/10), suggesting that regularly experiencing live music is the key to building a long-standing improvement to wellbeing.
Nina Bibby CMO at O2 said:
“We all know just how good it is seeing your favourite band or artist live, but now we have the proof. Life doesn’t come with catch up and through Priority Tickets, O2 customers have access to over 5,000 live shows in more than 350 venues across the UK every year.”
Those looking for a quick-fix however should not look to just listen to music in private, with over two thirds (67%) of Brits surveyed saying experiencing live music makes them feel happier than simply listening to music at home – showcasing that the shared experience, which performed so strongly in the research, is key to increasing wellbeing.
Patrick Fagan, Expert in Behavioural Science and Associate Lecturer at Goldsmith’s University, said:
“Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing – with fortnightly or regular attendance being the key. Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.”
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