Big isn’t always best.

In fact, many small businesses compete and grow in highly competitive markets because of their small size – because they can react quickly and remain flexible.

Their ability to emerge quickly, create foundations and remain agile has been given extra momentum by the rapid evolution of technology and communication. Small businesses are often early adopters when it comes to using the latest technology, apps and thinking in the workspace. And 4G will offer some big opportunities for small business. Not just because of its higher speeds, but also for its ability to make flexible working even easier, increasing collaboration and providing the ability to engage with customers in new ways.

Let’s consider two possible scenarios:

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A new ski shop needs to get up-and-running quickly to hit the pre-season sales market. But setting up business broadband will take four weeks.

4G allows the IT manager to run a pop-up office using a mobile wifi device with a fast connection. Now, the store’s EPOS and payment card processing is connected, together with the online catalogue and stock. The store can open on time. The same is true when they exhibit at regional ski shows. Everything is there to make a small business make big sales quickly.

A wealth of information

A small firm of accountants needs to stay office-connected when they’re working client-side. 4G is especially handy, as not all their clients can provide wifi.

By using 4G devices with their usual VPN solution, auditors and accountants can use the firm’s business applications remotely to access previous audits and relevant information. 4G also means they can quickly and securely update data wherever they’re working, without fear of sluggish connections that struggle with the large file sizes often involved. Now, they get more done at the client site, in less time.

Where could 4G take your business?

4G opens up a world of possibilities for any business. Whether it’s working more flexibly and effectively, or increasing customer engagement, you can use 4G to stay ahead of the competition or improve the delivery of your services. And if you’d like to get your hands on a 4G ready device, like the Samsung Galaxy S4 or Nokia 925, but want to minimise upfront costs, take a look at O2 Lease.

To find out more, just click here.

4G service will be available in areas with 4G coverage when we launch it. 4G speed will vary depending on location and number of people using the service. Potential speed claim based on Ofcom website info at:

O2 Lease: Subject to availability, status, credit check, Direct Debit and 12 month minimum term lease agreement. Device isn’t yours and charges will apply if the device isn’t returned in satisfactory condition at the end of the lease (see website for guidance). Terms apply. See  

Journalists can contact the Virgin Media O2 press office on: 01753 565656
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