World number one tennis player Rafa Nadal will be Telefónica’s new global ambassador until 2020.
Nadal, considered the best Spanish athlete of all time, will work with Telefónica for the next six years. During this time he’ll represent Telefónica and our commercial brands – Movistar, O2 and Vivo – in Spain, here in the UK, Germany and Latin America.
As ambassador, Rafa Nadal will accompany Telefónica in events for customers, employees and institutions in these countries. He’ll feature in some of Telefónica’s promotional campaigns and, together with our consumer brands, he’ll develop apps, games and broadband content related to sport and technology.
Nadal will also contribute a major value to Movistar TV. Telefónica’s television platform will accompany Rafa in the leading tournaments in which he competes and the tennis player will collaborate in producing sports programmes and creating videos and other digital content that can be watched on any screen — television, computer, tablet or smartphone.
One of the most important initiatives that will be rolled out through this sponsorship is the “Rafa Nadal Academy By Movistar”, the tennis academy that the athlete will open in his native Majorca to promote the values of sport, and particularly tennis, among children. Through the academy, Fundación Rafa Nadal and Fundación Telefónica will implement solidary projects related to disability and tennis and every year they will award Telefónica Grants to underprivileged young people, among other initiatives.