Telefónica UK today announced it has appointed Nina Bibby as Marketing & Consumer Director. Nina will sit on the Telefónica UK board, reporting to CEO Ronan Dunne and will join the business at the end of November 2013.

Nina joins Telefónica UK with over 20 years of strategic marketing experience, including board level positions and extensive UK wide and international leadership roles, most recently at Barclaycard where she was Chief Marketing Officer. Before that she was Senior Vice President, Global Brand Management for Intercontinental Hotels Group Plc and Commercial Strategy Director for Diageo Plc.

Ronan Dunne said: “This is an exciting time for Telefónica in the UK and I am pleased someone of Nina’s calibre is joining us. As we move toward being a digital services company, Nina’s experience and energy will be invaluable in helping us to achieve that vision.”

Nina Bibby said: “I am really pleased to be joining Telefonica UK. O2 is a great brand and I am excited to be joining such a strong team with clear ambitions to redefine the role the business will play for its customers as it evolves into a digital services company.”

The role is currently held by interim Marketing and Consumer Director Gary Booker, following Sally Cowdry’s departure at the end of April.

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