On Friday evening O2 donated 150 Apple iPhone 3G S for the Dallaglio Foundation's inaugural charity party, 8Rocks, helping them raise more than £600,000 for Cancer Research UK.
More than 500 guests were united in the Battersea Evolution venue to join the fight against cancer and were supported by a host of celebrities to kick off the Foundation's fundraising activities in style.
Hosted by MC Martin Bayfield, the evening was a success from start to finish, with Becki Biggins and the Laurie Holloway Band kicking off proceedings before handing over to soul star Lemar to entertain guests throughout dinner.
One lucky gentleman walked away with the keys to an 8Rocks branded Mini Cooper S in the grand raffle, which saw 150 guests purchase an O2 iPhone as a raffle ticket before Lawrence Dallaglio pulled the winning number from a hat and called it after dinner.
Keane frontman Tom Chaplin brought the live entertainment to a close with a phenomenal performance to a packed dancefloor before a DJ played out the rest of the evening, which raised a total of £602,500 for Cancer Research UK.
Pictured: Matthew Key, CEO of Telefónica Europe and Lawrence Dallaglio.