More than 8 million1 Brits aged 18 and over have never been to a gig, while more than 16 million haven’t experienced live music in the past ten years, according to a new study.
Research by O22 showed that millions are missing out on the magic of live music, which more than two thirds (67%) of Brits believe is better than playing the tracks at home, citing the atmosphere, the people you get to meet and the feeling of engaging with the artist on stage when you go to a gig.
The news that so many people have yet to go attend their first gig comes after a recent scientific study which showed that regular gig-going is actually good for you. It can help extend lifespans by nine years, while just 20 minutes of gig time was proven to increase people’s feelings of self-worth, closeness to others, mental stimulation and general feelings of wellbeing – surely something that will set alarm bells ringing for the 31% of Brits who haven’t attended a gig in the past decade.
According to the research, Londoners are the biggest live music fans, with one in six (17%) attending a gig at least once a month. But, almost one in five (19%) people aged 55 and over have never been to a gig before, while people in Yorkshire and the Humber are the least likely to have gone to a gig (21% have never been).
Many people who’ve never been to a gig claim the price puts them off (36%), 23% said they find crowds overwhelming, 15% said they lived too far from a venue and 15% felt they were too old to go.
But these fears only apply to those who’ve never been to gigs, the research revealed. Those who go regularly love the experience. Half (50%) cited the atmosphere as one of the best things about seeing live music, while 41% said making memories was one of the key parts of gig-going.
Nina Bibby, CMO at O2, said:
“Our research has revealed that many people are missing out on the incredible experience of seeing live music. But that doesn’t have to be the case. O2 has 19 O2 Academy venues in 13 cities across the UK and through Priority Tickets, we give our customers access to over 5,000 live shows in more than 350 venues across every year.”
When it comes to artists that Brits wish they’d seen live, Queen, The Beatles and Abba topped the list. In the survey, respondents were also asked which genres they listen to in order to make themselves feel happy. The results encompassed a broad musical spectrum, with pop emerging as the victor. Here is the full top ten:
The top ten genres of music people listen to when they want to feel happy:
About O2 and live music:
To find your nearest gigs, visit: http://www.o2.co.uk/follow-the-rabbit
Notes to Editors
1Population estimates sourced from ONS; extrapolations based on a British adult population of 51.7m. The 8m figure was produced by one in six people (16%) saying they have yet to attend their first gig, while the 16m figure was produced by a third (31%) of respondents saying they have missed out on going to gigs for the past decade.
2Consumer research of representative sample of 2,000 UK adults was conducted by One Poll in February 2018.