Today is the two year anniversary of O2 becoming the first UK network to offer the Apple iPhone (2G). Time for some statistics.

  1. The Apple iPhone is the fastest-selling device ever on O2 in the UK
  2. O2 now has over 1 million iPhone customers
  3. O2 also offers the iPhone in Czech Republic and Ireland
  4. The iPhone was the first device to come with unlimited Wi-Fi included in the tariff
  5. The iPhone helped O2 in the UK record its highest ever net gain of
    customers in the fourth quarter of 2007 when it first went on sale in
    the UK. O2 added 483,000 net customers in the quarter including 276,000
    on contract. (It wasn’t available on Pay & Go until September 2008)
  6. iPhone 3G launched in June 2008. Consumer interest in the 3G iPhone was four times more than interest in its 2G predecessor
  7. 40 days from launch, approximately half a million customers have downloaded the MyO2 iPhone app
  8. One fifth of iPhone customers live within the M25
  9. The O2 network has seen data traffic increase 20-fold in the last 12 months, doubling every four months
  10. Since launching the iPhone, O2 has become the home of the smartphone:
    Other exclusives on O2 include the Palm Pre and the Samsung Galaxy at
Journalists can contact the Virgin Media O2 press office on: 01753 565656
Virgin Media
press enquiries
press enquiries