To celebrate the launch of O2 Social Insights and our partnership with Twitter last month, we ran a 2 week long Twitter Marathon to reward one British Small Business with a year’s worth of advertising.

We are very excited to announce that Waxed Music is the winner! They will be receiving £5,000 in advertising credit on Twitter, as well as free consultancy from social media professionals at O2 and Twitter. Waxed Music is a clubbing brand and music blog that started about a year ago. Its core ambition is to introduce music lovers to new sounds spanning all genres and all parts of the UK.

Anand Devaiah from Waxed Music said:

“We are ecstatic about winning this competition and to be working with O2 and Twitter . We aim to use this opportunity to increase engagement with our content and the reach of our communications on Twitter”

O2 Social Insights is a free tool that provides small businesses already using Twitter with advice to improve their social media outreach and activities, including:

  • Social League: a social media leader board where small businesses can track and rank themselves against all the other companies that have signed up. This allows each business to compare themselves by size, region and sector.
  • Dashboard: this enables small businesses to check how their social activity is performing and monitor their influence and outreach, milestones and achievements. The dashboard helps businesses understand how their social media performance changes over time based on their activity.
  • Social Toolkit: content delivered straight to each member’s account, providing useful tips, guides, FAQs and case studies on social media best practice. Content will be sourced from the UK’s best social media channels and news sites.

O2 Business is giving qualifying businesses that sign up to its social league a kick-start with a £50 credit to spend on Twitter’s new small business advertising platform. For more information and to sign up please visit:

Journalists can contact the Virgin Media O2 press office on: 01753 565656
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