By Shaun Gregory, Global Director of Advertising, Telefonica Digital

At Telefonica Digital we are convinced that growth opportunities come from innovation and great ideas. Wayra was created to facilitate just that. It has quickly become one of the major accelerators of the global ICT sector, and is now on its ‘third call’ in the UK. Wayra facilitates new and emerging start-ups across Europe and South America, and we believe that the Advertising space is ripe for further disruption.

We have already seen the advertising sector move from being a ‘dark art’ to a ‘clinical science’ driven by technology, connectivity and data. It’s opened its arms to start ups around the world, who have innovated to provide brands and agencies with solutions that drive efficiencies and better targeting. Wayra , along with Telefonica Digital’s Global Advertising business, are now inviting ideas to further disrupt this space.

Advertisers deserve to know what works and what doesn’t. Consumers deserve relevant advertising. The rules are definitely not yet written in this space – help us write them.

You can find out more about Wayra here and watch a great video from them here.

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