Wayra UnLtd start-up, Karisma Kidz is the brand new technology business set to shake-up the world of children’s entertainment.

An intelligent new multi-platform toy, Karisma Kidz is designed to entertain children in a safe play environment while nurturing a generation of happy, confident and creative kids. Available as a set of inspiring superhero dolls, a thrilling game app or an engaging website, the learn-while-you-play Karisma Kidz brand was founded on the principle that through positive reinforcement we can improve the emotional intelligence and self-esteem of children from an early age.

Pioneered by Founder and CEO Erika Brodnock, a mum of five herself, Karisma Kidz saw a group of passionate  parents, teachers and psychologists pool their knowledge and expertise to provide a comprehensive tool for developing the emotional intelligence and self-esteem of today’s children. The brand has already drawn attention from influential spheres with the official endorsement of Nick Clegg, support from us through our Wayra UnLtd programme and a pitch appearance in the current series of Dragon’s Den, shown  in February.

Suitable for children aged 3-9, Karisma Kidz is unlike any other brand on the market. As either Karisma Boy, Karisma Girl, Karisma Wizard, Karisma Princess or Karisma Champion, your children will navigate the virtual world of Moodville where they’re encouraged to play games that unlock their creativity; discover recipes that make healthy eating fun; listen to audio-books that cover real-life dilemmas (sibling rivalry, anxiety about the first day at school, or going to the dentist) and engage in games that track and enhance their emotional intelligence. Earning rewards as they go, children can enrich their superhero journey with free hints, tips and pointers on the best next steps. Each of the superheroes  show children how to recognise a stressful feeling, press the pause button and shift into a more positive state using technology that is overwhelmingly proven to reduce stress levels. 

Karisma Kidz App is free, available to download now from the Apple App Store, compatible on iOS. It also comes pre-loaded on Kurio Tablets. Karisma Kidz Dolls RRP £39.99 (interactive dolls) & £11.99 (smaller non-interactive dolls), available to pre-order from the website www.karismakidz.co.uk Karisma Kidz Audio Books RRP £2.99 and are available now from the website.

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