wayraWeek 2014 takes place between 15 – 17 January and we’re on a mission to find the UK’s best digital start-ups and help support the rapid growth of their businesses.

Wayra, which is owned by O2’s parent company Telefónica, has used its wayraWeeks in each of the past two years to select up to 20 start-ups at a time.  It has then helped accelerate those digital start-ups, which are amongst the UK tech scene’s hottest, in our London Wayra Academy. Once selected they get financial support and mentoring from the folks at O2 as well as a far wider audience of mentors and advisors.

Find out more about Wayra here.

We’ve chosen the Village Underground, 54 Holywell Lane in Shoreditch, London as this year’s wayraWeek venue as its right at the heart of the UK start-up community. It’s ideally situated to reiterate Wayra’s commitment to the UK’s start-up ecosystem, from which its talent predominantly comes.

30 shortlisted start-ups will compete over the three days to win one of the final 17 spaces in London’s Wayra Academy. You can read a bit about them at the bottom of this blog. We’ll announce the winners on Friday 17th January from 15:30 onwards. Wayra will also hosting Silicon Drinkabout in the Academy in Fitzrovia straight after the announcement to celebrate both their current start-up cohort and the newly announced winners that will replace them in February.

Here’s a list of the finalists:

Zave App – Allows users to save and send money to an account by rounding up their bills.
Integrity Capital – A private market for capital-raising and trade.
Aeroline – Provides a web based solution that reduces the cost and risk of aerospace companies when conducting the approval of their suppliers.
Geneix – Pharmaceutical data interpretation.
Yellow Line Parking – Because parking is only the start-of the journey.
Team-Match – Making teams work better.
Virtually Free – App using games and gamification to improve mental health.
Aire Score – A better credit scoring system for individuals, built ground up using newer data and algorithms.
Aprefis – Helps companies increase margins and profitability with 10%-20% through big-data pricing algorithms.
Temptster – Über of the hospitality world.
Workforce.fm – Mobile workforce management with data analytics.
StockFlare – The most user-friendly App that helps you make better investment decisions.
BitPoster – Ad exchange for the digital billboard market.
Student Tutors – A tutoring platform for university students to tutor in subjects related to their degree.
Skim.it – Submit & share social news with your friends in a summarised format.
Living Indie – The Netflix of live concerts.
The LMS App – elearning at your fingertips
ThumbTags – Making online images shoppable, engaging and interactive, generating revenue for publishers.
GeniusMatcher – Hardware free indoor navigation using computer vision and 3D
Paperfold – We make your email look beautiful on every device.
Avuxi – ‘Klout’ for place – visualised on a map and with augmented reality.
Screenburn – Facebook VoD platform.
Tonguesten – A music / film / text platform for learning languages and literacy skills, powered by original artificial intelligence and metadata.
MedArkive – Multi-channel delivery, including physical meetings, of licensed content and full user engagement analytics.
Represent – A visual LinkedIn for young people.
Runnit – A mobile app that rewards users with discounts and free products for running.
6 Degrees of Sound – A new way of listening to music: interact with musical instruments in an auditory virtual environment.
DadzClub – An online social platform for dads in the UK.
Awesome.bi – Not a business intelligence tool, but a cloud based retail ‘action tool’.
Mobiloud – Native mobile app publishing platform for small content publishers. 

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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