• Two HIIT with Joe at The O2 sessions to take place at the iconic The O2 arena on Sunday 8 May
  • Featuring a sweat-filled workout, Q&A and opportunities for meet-and-greets
  • Priority members will have access to Priority Tickets on 6 April, 48 hours before wider release to the general public on 8 April

Thursday 31 March: The Body Coach, Joe Wicks, is bringing his unique combination of high-octane workouts and cheeky personality to The O2 on the 8 May with two live HIIT workouts.

The one-off special day of events will include two 40-minute live workouts with Joe; perfectly matched with beats blaring out courtesy of a live DJ. Each session will be followed by a 20-minute Q&A where attendees will be able to ask Joe anything across healthy eating, fitness and even his life as a doting dad of soon-to-be three.

Taking place within The O2 arena, over 1,000 attendees will be invited to get their sweat on in the same space that has played host to gigs by The Rolling Stones, Beyonce and Rihanna.

Joe Wicks, The Body Coach, said:

“I’m absolutely buzzing to be holding the world’s first HIIT workout in The O2 arena. One of my favourite things is bringing people together through fitness and I can’t wait to train with hundreds of people in an incredible venue. It’s going to be so much fun and I hope to see some of you there.”

Available to anyone over 16 who thinks they can handle the pace, O2 customers will have 48-hour early access to tickets via Priority for the highly-sought-after event: launching at 9.30am on 6 April.

In the following days, Priority members will also be able to enter a competition direct in the Priority app to win themselves and a plus one an exclusive spot in a meet-and-greet with Joe after the event, where they can be one of a small group of people who have the chance to get to know the fitness star.

And for those who couldn’t get their hands on a ticket for the physical event, Priority members need not miss out. They will also have access to an exclusive Live Stream, which will be available through the Priority app, direct from the event so they can feel the burn from their own home.

Gareth Turpin, Chief Commercial Officer at Virgin Media O2, said:

“We’re always looking at ways to provide our customers with exclusive access to the very best events and experiences. Over the last few years, Joe has captured the hearts of the nation and we know our customers will jump at the chance to workout with him. With tickets expected to go fast, we’re offering our members access to Priority Tickets 48-hours before anyone else to increase their chances of snapping one up.”

Priority is O2’s way of saying thanks, offering members exclusive access to great offers from high street brands, tickets and experiences, as well as access to the best in entertainment.

Following the exclusive Priority Tickets presale, tickets will then be made available to the general public from 9.30am on 8 April, with more being released closer to the event date.


Notes to editors

Contact: press@virginmediao2.co.uk / O2@hopeandglorypr.com



Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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