Love is in the fare: 7 in 10 Brits admit to celebrating special occasions early if they can enjoy a discount

• New research from Virgin Media O2 reveals that 70% of savvy Brits would celebrate a special occasion like Valentine’s Day early to benefit from a discount or offer
• Over two thirds (75%) of Brits intend to commemorate notable national holidays and occasions by eating out in 2024
• Virgin Media O2 customers can enjoy 25% off their entire Prezzo bill every day of the week until 11^th February
• 50 lucky customers also have the opportunity to get their Prezzo bill paid in full every week
• In addition to offers at Prezzo, Priority members can enjoy 25% off their total bill at Gourmet Burger Kitchen any day of the week when they sign up to the Priority tastecard Club
• Priority from O2 is available exclusively to Virgin Media and O2 customers, giving them access to amazing offers, discounts and experiences

Virgin Media O2 reveals that love does have a price tag as 70% of Brits admit to celebrating special occasions, like Valentine’s Day, earlier than the designated date if they can enjoy discounts and save money.

Whilst many Brits celebrate national holidays and commemorative occasions early to avoid overcrowding (25%), secure reservations at their preferred spot (23%) and to make the celebration more intimate (12%), the overwhelming majority (67%) do so to avoid higher prices and to take advantage of deals and discounts.

Among those surveyed it was also revealed that nearly a third of Brits (23%) partake in celebrations earlier than the specific date to save money frequently or for every special occasion that they celebrate.

This comes as Priority members can enjoy 25% off their entire Prezzo bill every day of the week until 11^th February, helping cost-conscious couples looking to celebrate Valentine’s Day early to pocket a little extra saving.

Priority members can enjoy the 25% bill offer by redeeming a unique code via the Priority app or online. Once Priority members accept the original bill discount offer, they will then have the chance to be randomly selected to have their bill paid in full.

With over two thirds (75%) of Brits intending to commemorate notable national holidays and occasions by eating out in 2024, Priority members can also enjoy Valentine’s Day early with 25% off their total bill at Gourmet Burger Kitchen when they sign up to the Priority tastecard Club.

Virgin Media and O2 customers can download the free Priority app on iOS and Android, or O2 customers can text PRIORITY to 2020 to access exclusive perks, rewards and experiences.

Priority is exclusive to Virgin Media cable customers and those on O2, helping them do more of the things they love – from daily treats and experiences to early access to the most sought-after tickets in entertainment.

Virgin Media cable customers simply need to download the Priority app via their relevant app store and register using the email address that is linked to their My Virgin Media account. Those on O2 can register using their mobile number.

ENDS

T&Cs

• Prezzo offer is valid until February 11th, 2024, and is not available at Prezzo Euston, Kensington, Glass House Street, Kings Cross, Northumberland Avenue and St Martins Lane.
• Prezzo offer is not valid in conjunction with any other internal offer, partner offer(s), Tesco Tokens, Set Menu, Bottomless Brunch, Taste of Italy menu, Delivery or Takeaway Sales.
• Dine-in only.
• The ‘100% off your bill’ offer will be randomly selected when a Priority member accepts the offer
• GBK tastecard offer is valid until May 2^nd, 2024, offer is not valid on Bank Holidays, Valentine’s Day, Mother’s Day, Father’s Day, or New Year’s Day. Each tastecard discount is valid for up to six people per card, with only one tastecard membership permitted per table. tastecard’s offer cannot be used in conjunction with any other offer, voucher. The offer is not valid on delivery.