O2 has today launched its fan-focused England Rugby campaign, ‘Wear la Rose’, which celebrates England fans and their support of the squad as they compete against the world’s best teams.
The campaign centres around a unique piece of art commissioned to immortalise the role that fans play in rugby, which was unveiled at the iconic Louvre Museum in the centre of Paris.
The artwork, which features real England fans and O2 customers, was created by award-winning Canadian artist, Vincent McIndoe, and is inspired by the host nation through the ‘French Romanticism’ style which captures the emotion and drama fans go through while supporting their team.
Hartley was seen formally unveiling the painting at the Louvre Museum ahead of it travelling to other Paris landmarks and locations such as the Arc de Triomphe and along The Seine.
‘Wear la Rose’ is an iteration of O2’s established ‘Wear the Rose’ campaign and continues the mobile operator’s association with England Rugby, which is in its 28th year and is one of the longest running sports shirt sponsorships in the world.
O2 customers who travel to France will be able to enjoy free roaming as O2 is the only major UK mobile network to offer inclusive EU roaming as standard, up to 25GB. According to recent research from O2, Brits that are with the likes of EE, Vodafone and Three could find themselves spending up to £117 each in roaming fees if they follow their team all the way to the final.
Those following the squad from back home, or those that want to get even closer to the team, can tune in to special episodes of O2 Inside Line which will provide unprecedented access to the players and the latest updates from the camp.
England Rugby fans with O2 can also enjoy a host of perks and offers thanks to Priority, including 30% off England Rugby Shirts and other Umbro merchandise, competitions to win signed shirts and the chance to win a trip to France.
Simon Groves, Director of Brand & Marketing at Virgin Media O2, said: “Our Wear la Rose campaign has England Rugby fans at its heart, championing their support and capturing what it really means to be a fan. Whether supporting the squad from home or cheering them on in France, we’ve got O2 customers covered with inclusive EU roaming and a range of Priority perks. As proud partner of England Rugby, we’re behind the team and Wear la Rose with pride.”
Dylan Hartley, former England Rugby captain, said: “Excitement is building and it’s great to team up with O2 to launch their Wear la Rose campaign. With thousands of England fans travelling to France to watch the team, what better way to honour them by revealing this artwork that celebrates their passionate and dedicated support.”